This whole thing has been absolutely crazy.
They could have made the exact same film and they'd have a lot more people giving it a chance if they had just said the right things.
Instead of "They'll see it anyway" - "On August 7th, the fans will see we're making the film they're hoping for."
Instead of "It's a coming of age story" - "It's a story of adventure and discovery."
Instead of talking about man-boobs, talk about Kirby and Lee.
The movie might still suck just as hard, but there would be a lot more people willing to give it a chance,if they just made the slightest effort to say some of the right things.