The Incredible Hulk Hype Meter - How hyped are you?

[Advanced Dark]

Unfortunately, not in a good way for the most part.
I am of the opinion that finally, this month..stuff is going to start rolling in..It's just a hunch, but we shall see.

That was a great teaser. Are you confusing fanboy reactions with that of the average person watching the Super Bowl. I think most were dissapointed the trailer showed an all out action flick and the movie itself was slower paced (until the end) and probably too deep for most people to enjoy.

 

[Docker2.0]

Agreed AD! The trailer for the Hulk got everyone hyped for it. That's why it had a decent opening. It was just that word of mouth and slow pace had a huge impact on it's box office. That's why I think they have to do something that will blow fans away and have them forgetting about the old movie in this relaunch.

 

[Bannerless Hulk]

It would have paid off whether we got 2 trailers/tv spots vs the 154,458,586,969,660,080,0708,009 that we got before the film came out.

I'm glad Hulk doesn't have any Hype yet too. Let Marvel do things right, this time.

Cool! I'm glad someone was counting. By my estimation, that's about 155 million trillion TV spots. t:

Forget about the Hulk pic, Batman fans should be concerned that their main antagonist looks like a transvestite on a bender.

<====Is it just me or does this really suck? Why does this franchise just not seem to "get it"? Don't get me wrong, I liked Batman Begins, but it just seems they're really going off on the deep end with this joker. Does anyone else think it's just a little too steeped in reality? I think FrostBite once said he'd rather have a totally crazy, never-see-in-a-million-years type of villain (his description was better) and I tend to agree. Don't give us a psycho with face paint. We see that everyday in college sporting events, the news, circuses, etc.

TIH people better get something good out this month, like look at the other superhero films coming out in 2008, IM had a great promo at comic-con, it has posters, a kicka** teaser trailer, lots of images, then TDK, a sneek peek teaser back in the summer, now a feature on The Today Show, the online promos, a lot of promo pics, a teaser poster and next week the teaser trailer, Hellboy 2 has promo pics and Del Toro has said we should be getting a teaser trailer this month, and what do the Hulk fans have, a poster or 2 and I shot of his head.....Not good when you are trying to get the fans and the general movie going public excited about your movie.

I continue to be intrigued by the silent treatment myself, but I don't know whether to gravitate more toward the thinking that Universal a.) has got a genius marketing strategy up their sleeve or b.) is dropping the ball AGAIN! I will offer this for posters like A Dark Knight: You can't compare the strategies for IM, TDK and TIH when all three are at different points in their franchises. One is kicking off for the first time ever (IM), one is a true sequel (TDK) and the third is a reboot (TIH). And, while I'm certainly not an expert at any of it, conventional wisdom suggests that you just can't trickle out details with a reboot. You've got to come out with both barrels blazing.

 

[Sarg92]

I continue to be intrigued by the silent treatment myself, but I don't know whether to gravitate more toward the thinking that Universal a.) has got a genius marketing strategy up their sleeve or b.) is dropping the ball AGAIN! I will offer this for posters like A Dark Knight: You can't compare the strategies for IM, TDK and TIH when all three are at different points in their franchises. One is kicking off for the first time ever (IM), one is a true sequel (TDK) and the third is a reboot (TIH). And, while I'm certainly not an expert at any of it, conventional wisdom suggests that you just can't trickle out details with a reboot. You've got to come out with both barrels blazing.

EB made a thread saying that Marvel are doing the marketing for this movie

 

[A Dark Knight]

Cool! I'm glad someone was counting. By my estimation, that's about 155 million trillion TV spots. t:



<====Is it just me or does this really suck? Why does this franchise just not seem to "get it"? Don't get me wrong, I liked Batman Begins, but it just seems they're really going off on the deep end with this joker. Does anyone else think it's just a little too steeped in reality? I think FrostBite once said he'd rather have a totally crazy, never-see-in-a-million-years type of villain (his description was better) and I tend to agree. Don't give us a psycho with face paint. We see that everyday in college sporting events, the news, circuses, etc.



I continue to be intrigued by the silent treatment myself, but I don't know whether to gravitate more toward the thinking that Universal a.) has got a genius marketing strategy up their sleeve or b.) is dropping the ball AGAIN! I will offer this for posters like A Dark Knight: You can't compare the strategies for IM, TDK and TIH when all three are at different points in their franchises. One is kicking off for the first time ever (IM), one is a true sequel (TDK) and the third is a reboot (TIH). And, while I'm certainly not an expert at any of it, conventional wisdom suggests that you just can't trickle out details with a reboot. You've got to come out with both barrels blazing.

Hi Bannerless Hulk,

I think that out of the three films you talked about, IM, TDK, and TIH, TIH has the most to gain by a good and early marketing strategy because it has to go up against the ill will of the last Hulk film (Which I liked) and the other two do not. TDK had hype and great WOM from the end of BB and is getting stronger and stronger and IM is a new superhero coming to the big screen and the reaction to everything so far has been sky high.

I am just looking at it from the point of view of a fan, I have seen lot's from the other films and nothing really from this one and I want this to do well at the BO so I get to see more. That said what I have read and have seen I like very much and have very high hopes for this film, but IMO TIH production people need to start building some momentum for this film and some good WOM, people want to see this superhero on the big screen so why not get the fact that he is coming back out to the general movie going public? One kicka## teaser will get that in motion.

 

[Bannerless Hulk]

EB made a thread saying that Marvel are doing the marketing for this movie

My bad. EB would be the authority on these things. Guess I just tend to use Marvel/Universal interchangeably since one hired the other, but no doubt one is doing the actual marketing, while the other is not... so I was wrong if it's Marvel. The essence of my comment was: Whoever is doing the marketing must really know what they're doing to keep us in the dark this long or they're just really behind.

Hi Bannerless Hulk,

I think that out of the three films you talked about, IM, TDK, and TIH, TIH has the most to gain by a good and early marketing strategy because it has to go up against the ill will of the last Hulk film (Which I liked) and the other two do not. TDK had hype and great WOM from the end of BB and is getting stronger and stronger and IM is a new superhero coming to the big screen and the reaction to everything so far has been sky high.

I am just looking at it from the point of view of a fan, I have seen lot's from the other films and nothing really from this one and I want this to do well at the BO so I get to see more. That said what I have read and have seen I like very much and have very high hopes for this film, but IMO TIH production people need to start building some momentum for this film and some good WOM, people want to see this superhero on the big screen so why not get the fact that he is coming back out to the general movie going public? One kicka## teaser will get that in motion.

Hello A Dark Knight. I can't really argue with any of that. Again, I'm not an expert, but my take on it is... Marvel wants to start as fresh as possible in the minds of viewers and they're willing to wait as long as necessary before finally, officially cracking the airwaves with the news of a second Hulk movie in (what will have been) just 5 years. In your mind, it seems to make good sense that they have "a good and early marketing strategy," but I wonder if their silent treatment isn't actually a part of that strategy. You also compare what IM and TDK are doing, and I just don't think it's fair to do that. As previously stated, these movies are in different stages than TIH is in, and to me, a reboot is a far more delicate matter than a.) launching a movie for the first time, in which case you can approach the marketing how ever you please, or b.) releasing a sequel on the heels of a largely successful predecessor, in which case you can afford to take some risks.

I also understand the "need to start building some momentum" for TIH, but I don't think it's that nuts-and-bolts a matter. If they had launched official images of TIH any earlier than today, in the same fashion as IM and TDK but with unfinished CGI, then I think the public would've laughed it off. In effect, they would've killed the movie's potential on some level. So I err on the side of caution in saying that I think it's great that they're handling it all with such care, giving us essentially nothing with the hopes that that "something" will blow our minds once we finally see it. Or at least I hope that's Marvel is doing.

I'm with you, though. I want a teaser by the end of the month and I want positive WOM. I want more than just fanboys to be excited about the movie. But I think the starting point always has to be: This is reboot that's trying to distance itself as far as possible from the first Hulk movie in an unprecedented 5 years, so as to revive the franchise and start clean with viewers. And if that means waiting until the last few months before Marvel decides to go hard at selling the movie, then I'm all for it.

 

[Radford]

i agree. they need to get to shopping this flick around to the common fan.

 

[A Dark Knight]

My bad. EB would be the authority on these things. Guess I just tend to use Marvel/Universal interchangeably since one hired the other, but no doubt one is doing the actual marketing, while the other is not... so I was wrong if it's Marvel. The essence of my comment was: Whoever is doing the marketing must really know what they're doing to keep us in the dark this long or they're just really behind.



Hello A Dark Knight. I can't really argue with any of that. Again, I'm not an expert, but my take on it is... Marvel wants to start as fresh as possible in the minds of viewers and they're willing to wait as long as necessary before finally, officially cracking the airwaves with the news of a second Hulk movie in (what will have been) just 5 years. In your mind, it seems to make good sense that they have "a good and early marketing strategy," but I wonder if their silent treatment isn't actually a part of that strategy. You also compare what IM and TDK are doing, and I just don't think it's fair to do that. As previously stated, these movies are in different stages than TIH is in, and to me, a reboot is a far more delicate matter than a.) launching a movie for the first time, in which case you can approach the marketing how ever you please, or b.) releasing a sequel on the heels of a largely successful predecessor, in which case you can afford to take some risks.

I also understand the "need to start building some momentum" for TIH, but I don't think it's that nuts-and-bolts a matter. If they had launched official images of TIH any earlier than today, in the same fashion as IM and TDK but with unfinished CGI, then I think the public would've laughed it off. In effect, they would've killed the movie's potential on some level. So I err on the side of caution in saying that I think it's great that they're handling it all with such care, giving us essentially nothing with the hopes that that "something" will blow our minds once we finally see it. Or at least I hope that's Marvel is doing.

I'm with you, though. I want a teaser by the end of the month and I want positive WOM. I want more than just fanboys to be excited about the movie. But I think the starting point always has to be: This is reboot that's trying to distance itself as far as possible from the first Hulk movie in an unprecedented 5 years, so as to revive the franchise and start clean with viewers. And if that means waiting until the last few months before Marvel decides to go hard at selling the movie, then I'm all for it.

I hear what you are saying and truth be told I agree with you and hope that you are right in the fact that it is taking so long to get a teaser out or a full complete image because Marvel wants to get it right and blow our minds

I am hoping for a teaser trailer this month, I think that it has a big fight on it's hands with the general public after the last movie and that is why IMO they should start now with a teaser to kick things off, get it out to the general public that a NEW Hulk film is coming, they have so much going for them, a great look to Hulk, a great cast, a great story, show the people something.

Right now you are right that us Hulk fans are very, very excited about this film and are going to watch the film opening day, but I want a hell of a lot more people to be watching it with me and right now not a lot of people know but as I have said, a real good kicka## teaser will change everything and get people talking.

Oh and I am not a expert either, I just pretend to be one here LOL!

 

[Bannerless Hulk]

I think we're on the same page. All things being equal, with them as the experts and us as helpless bystanders, I have to think there's more to it than meets the eye.

The Incredible Hulk
June 13, 2008
vs.


Would this work as a trailer?​

 

[A Dark Knight]

I think we're on the same page. All things being equal, with them as the experts and us as helpless bystanders, I have to think there's more to it than meets the eye.

The Incredible Hulk
June 13, 2008
vs.​

Would this work as a trailer?​

Yeah we are on the same page bud, we are both fans and want the best for our boy Hulk, it is fun to talk and discuss this kind of stuff with other fans and as you said we are bystanders, we really can't do anything about it except hope that everything will work out for the best.

I think that would be a great trailer t: Send it to Marvel and see if they run with it.

 

[TBadora]

I am beginning to second guess whether this movie is going to be even hype-worthy. When stuff comes out this late, it's almost always not a good sign.

 

[A Dark Knight]

I am beginning to second guess whether this movie is going to be even hype-worthy. When stuff comes out this late, it's almost always not a good sign.

If we get a teaser trailer this month, which would be around the 6 month until opening mark then I will be fine with that, but if we don't get something until like 2 or 3 months before the release date then I will be very, very scared.

 

[Advanced Dark]

If we get a teaser trailer this month, which would be around the 6 month until opening mark then I will be fine with that, but if we don't get something until like 2 or 3 months before the release date then I will be very, very scared.

You're in a warm safe place...dont' be scared.

 

[FrostBite]

<====Is it just me or does this really suck? Why does this franchise just not seem to "get it"? Don't get me wrong, I liked Batman Begins, but it just seems they're really going off on the deep end with this joker. Does anyone else think it's just a little too steeped in reality? I think FrostBite once said he'd rather have a totally crazy, never-see-in-a-million-years type of villain (his description was better) and I tend to agree. Don't give us a psycho with face paint. We see that everyday in college sporting events, the news, circuses, etc.



I continue to be intrigued by the silent treatment myself, but I don't know whether to gravitate more toward the thinking that Universal a.) has got a genius marketing strategy up their sleeve or b.) is dropping the ball AGAIN! I will offer this for posters like A Dark Knight: You can't compare the strategies for IM, TDK and TIH when all three are at different points in their franchises. One is kicking off for the first time ever (IM), one is a true sequel (TDK) and the third is a reboot (TIH). And, while I'm certainly not an expert at any of it, conventional wisdom suggests that you just can't trickle out details with a reboot. You've got to come out with both barrels blazing.

That's an "over the top, could never-happen-in-a-million-years villain" .
Seriously, I respect Nolan for doing what he wants, and in a weird way I like his Joker in some ways.... but truly if he's not joking when I walk in that theater, if he is only mass murdering, and not a total clown-like psycho I'm not sure I could forgive. It already p***es me off that people like my friend tend to think Heath's portrayl is "Exactly how it he is in the comics!! He NEVER joked around like that, he was always just crazy man!" and there's no way to convince him otherwise. (Reminds me of Spidey's personality change, and everyones claims.)

But I do have to say, Nolan's films are good, and he does an excellent Bat... I just don't get into the villains in Begins, which were always my main appeal (just like Spider-man.)

Back on topic, marketing wise, I don't think anyone can actually say TDK is really that far above TIH, yeah, tons of VIRAL campaigns that FANS will see, and possibly spread the joy to family... but seriously outside of die hard fans, the general public has seen nothing of TDK, besides the articles in Empire and Wizard, as well as the teaser trailer in The Simpsons Movie.

 

[Bannerless Hulk]

Thanks for clearing that up, FrostBite. Like most all of these movies, I come at it from the have-had-almost-no-experience-with-the-comics vantage and judge the characters based on what I envision them to be, independent of any experience I DO have. For the Joker, you seem to be okay with what Nolan's doing and I'm more like, "Hate it... they're going in the wrong direction" but I dunno. Maybe it's too early still, but the vibes I get from the pictures we've seen are, well, Buffalo Bill from Silence of the Lambs. It's just kind of hard for me to picture Heath Ledger in this role. My favorite movie of him is The Patriot and I guess the image of him as an 18th century colonial militia regular is too deeply ingrained in my mind - quite the antithesis of this Joker - and I can't get it out! So, if it were me, I'd still rather have your "over the top, could-never-happen-in-a-million-years" villain - a Jack Nicholson type of joker times a billion - and I don't think we're going to get that.

---------------
^more this than this^​

 

[A Dark Knight]

You're in a warm safe place...dont' be scared.

LOL, you the man AD t: Bring on the Hulk

 

[FrostBite]

Thanks for clearing that up, FrostBite. Like most all of these movies, I come at it from the have-had-almost-no-experience-with-the-comics vantage and judge the characters based on what I envision them to be, independent of any experience I DO have. For the Joker, you seem to be okay with what Nolan's doing and I'm more like, "Hate it... they're going in the wrong direction" but I dunno. Maybe it's too early still, but the vibes I get from the pictures we've seen are, well, Buffalo Bill from Silence of the Lambs. It's just kind of hard for me to picture Heath Ledger in this role. My favorite movie of him is The Patriot and I guess the image of him as an 18th century colonial militia regular is too deeply ingrained in my mind - quite the antithesis of this Joker - and I can't get it out! So, if it were me, I'd still rather have your "over the top, could-never-happen-in-a-million-years" villain - a Jack Nicholson type of joker times a billion - and I don't think we're going to get that.

---------------

^more this than this^​

No, I hate it too, but, I think directors should do what they want to keep the movie from derailing. Example: Sam Raimi being bugged to put Venom in.. then when he is put in, it shrunk time for every villain, as WELL as butchering Venom which some other director should have tackled.

Personally, when I heard rumors for Robin Williams saying he would have loved to play Joker in Nolan's I was EXTATIC but then, I here comformation of Heath's and see the interpretation and I go "Ugh....why..."

Heck I would have taken Mark Hamill, as he did the best Joker voice EVER for the cartoon.


Though the viral marketing campaigns give me hope, as he seems to have a sick sense of humor. Such as when we were getting the first picture, I sent him a second e-mail and all I got back was "Trying to cheat a cheater? Shame on you HAHahAHAhaHA"

My only fear is that these viral campaigns are closer to the character than the final product will be.

 

[supermankal-el]

The Incredible Hulk not getting much coverage is not such a bad thing, ok Iron Man and Dark Knight head the comic book movies list for next year and i am lookin forward to both, although i am more of a DC man than marvel as Superman is my ulitmate favorite i cannot wait to see Iron man and the TIH either.

Hulk may surprise people and beat them both at the Box Office which would be a huge sting in the tail for Nolan and Favreau

 

[Hypestyle]

there needs to be viral campaigns like they're doing with the new Batman movie.. lots of link and web-chasing.. hints, clues..

 

[Advanced Dark]

Just be a bit more patient guys. You want the 1st footage of the Hulk to be the best it can be and not some half-ass rush job for impatient fans. Just wait it out. Marvel won't drop the ball.

 

[Doc Samson]

Just be a bit more patient guys. You want the 1st footage of the Hulk to be the best it can be and not some half-ass rush job for impatient fans. Just wait it out. Marvel won't drop the ball.

Agreed, that superbowl spot started all that god-awful shrek talk in the first place. I think the anticipation the first time around may have in fact been too much for the style of film it turned out to be. People didn't think there would be so much psycho-babble about a green monster that smashes things, while we the hardcore fans knew different. I actually thought they shouldn't have showed him much at all the first time to build the suspense. This go round though, it is of utmost importance that the first glimpse is incredible, and leaves the impression that not only is this film different, but the actual CGI is mind-blowing.

 

[The Hulk]

ok this is really starting to piss me off. lets look at '03 hulk. by this time we had a teaser, a poster, an image and images of most of the toys. '03 hulk came out 20th of june, 7 days after this new one is due. i cannot fathom as to why we have nothing. look at iron man, trailer, posters and images every where. as a huge hulk fan, i think this is bad for us die hards, but also bad for the hulk movie in general. key word here is HYPE!! ff4 had hype. months before its release, a trailer was released, show ing silver surfer. even the crappest marvel movie yer, ghost rider, had heaps of hype. janurary 2003 all the hulk movie toys and merch was out state side, and by the end of feb, was all out here in oz. we have only now seen an image of a head knocker and before thet, a bed set! hulk was a merchandise juggernaught! it made more money that spiderman! i have no idea why everything is being kept such a secret??? hasbro should be hyping figures. most major movies that have toys gets em out way before the movie, and we aint even seen a prototype. and every one has seen that image of hulk srom the sakar poster. why not at least release a high res shot of that?? i dont think, as fans, we are asking to much. if they leave this to late, its will have a neggative effect. this needs to be pumped up, hyped up. we need hulk in everyones faces, so this time, everyone sees it, and it does better in th bo. that way were not waiting 5 years for a sequel. we need a poster, a teaser, and a look at abomination. even a glimpse at this stage would satisfy all the fans. 6 months from release and nothing is a bad bad move. ok ok, i better stop ranting or this will be a novel! im just a hard core hulk fan, dying for something. i know im not alone! come on marvel! throw us a bone!!!

 

[turtlefocker]

I think "sleeper" might be the studio's best bet for success.

 

[FrostBite]

Insert incredibly big wall of text here.

Right, let's bring out posters, and high res shots of merchandise to a public that for the most part outside of fans thinks it's a sequal to a movie they despise...crack shot move right there.

When the CGI is done, we need a trailer, thats IT in my opinion, that one trailer is their one chance to change the publics mind

 

[Cagefighterkip]

ok this is really starting to piss me off. lets look at '03 hulk. by this time we had a teaser, a poster, an image and images of most of the toys. '03 hulk came out 20th of june, 7 days after this new one is due. i cannot fathom as to why we have nothing. look at iron man, trailer, posters and images every where. as a huge hulk fan, i think this is bad for us die hards, but also bad for the hulk movie in general. key word here is HYPE!! ff4 had hype. months before its release, a trailer was released, show ing silver surfer. even the crappest marvel movie yer, ghost rider, had heaps of hype. janurary 2003 all the hulk movie toys and merch was out state side, and by the end of feb, was all out here in oz. we have only now seen an image of a head knocker and before thet, a bed set! hulk was a merchandise juggernaught! it made more money that spiderman! i have no idea why everything is being kept such a secret??? hasbro should be hyping figures. most major movies that have toys gets em out way before the movie, and we aint even seen a prototype. and every one has seen that image of hulk srom the sakar poster. why not at least release a high res shot of that?? i dont think, as fans, we are asking to much. if they leave this to late, its will have a neggative effect. this needs to be pumped up, hyped up. we need hulk in everyones faces, so this time, everyone sees it, and it does better in th bo. that way were not waiting 5 years for a sequel. we need a poster, a teaser, and a look at abomination. even a glimpse at this stage would satisfy all the fans. 6 months from release and nothing is a bad bad move. ok ok, i better stop ranting or this will be a novel! im just a hard core hulk fan, dying for something. i know im not alone! come on marvel! throw us a bone!!!

you've been saying what ive been thinkin', you're a man of action - and i like it!