It makes no difference to me how you feel about the POV shot, but I'm curious to understand how you feel it's killing cinema, as I personally can't grasp your logic here. Cinema is an art form, and like all art forms, the possibilities are endless and no artist should be limited by rules and preconceived notions. And the POV shot is nothing new; EVERY movie has POV shots. They're just far more subtle. Silence of the Lambs is a good example - there are several POV shots in that movie.
Yeah, but they serve a purpose, they're not here just to be cool. I get the whole idea of "cinema = art", I defend that idea. But if you main goal is to make money, then I guess that don't get on my "art list". Not here to discuss on what is art, and what is not. But if cinema is an art (and it is), that don't mean that every directors are artist.
For exemple, take a action movie these days... Bay's method (and many others of course, just took him as an exemple) is to place camera everywhere during an action and select shots during editing. In the 80's/early 90's, when action really pop out as a genre, every fight scene was in director's mind, they knew where to place camera, how to edit the scene... Now we just have tasteless fast scene, it's messy... and that's not art to me (It's not because you got a brush in your hand that you're a painter).
Since a few years, Blockbusters equal **** (mainly, there's still some exceptions as always), that was not the case before. Some guys have camera in their hand and believe that it was enough to be a director. That gave us the tasteless action scene, poor writing etc... Now they've added "3D" to that, and now, these so called director use that (and producers forced some to do so) just because it give a sense to their lack of talent. If you shot in stereo, you want the audience to be amazed like in was a roller coaster. You don't care about directing, about story, about characters (and that's what I've noticed)... It give sense to pointless scenes (as this one).
Now I accept 1st person, if it make sense or if it bring something to the movie. Here, it's in the trailer just to make people watch the movie once released (kinda logic for a trailer). This scene is the "prostitute" argument of the trailer, "I show you a bit of my boobs, come to see the rest of it"... it's really poor marketing, like explosions in bay's movies. Action must serve a point, the story. Not the other way. This scene is here just to be cool... it doesn't serve anything.
Ok, I'm a little off the topic right now ^^ Anyway, that's something I see since a few years in the Hollywood system. Usually I don't care (even if I love cinema, I'm not disapointed if a film is bad, because they're still great ones)... now we are talking about Spidey, and that's really made me sad
And that's conclude my way to long post
EDIT :
And I was one of those who were excited by Spidey 3 (even if it has Venom) before seeing it... When the first one was annouced, I was a huge fan of Raimi and Elfman (and Spidey of course). Got excited, got well serve. The same for the second. For the third (as I try to be aware of many things, I knew everything was not fine during production. Elfman saying that he wouldn't return because Raimi havec "changed", Venom (even if I knew Raimi was not a fan of him)... anyway, all that to say that it's certainly the first time I get all that excited and then... saw the movie... First hour good, pure Raimi genious, and then the church scene and the impression to see another movie. So now, with what I know (or think to know), I am a little more on my guard. Give me that same trailer ten years ago, and I would be totally sold to it. (not totally since I don't like Ultimate and this sounds very Ultimate, but you never know, USM game was great in game

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