You know I just doubt it will be 80 million. And even if so, here will be the reasons to Sony if they truly are trying to go after the "Twilight Crowd" which I doubt, that why it would fail.
First, like Nightmare said, Spidey already has a built in audience of around 800 million dollars worth of people. So there would be no reason to completely do an about face to those that did like the more "non Twilight" way of doing things.
Twilight made 384 million its first go. That was the first in the series, with already a following fanbase because of the huge selling books. This and they were always and still are aimed at women, and what a majority of women like to read.
Spider-Man ( I mean this in no way to the women readers of Spidey) is not primarily aimed at women. I know very few women who read Spidey comic books, and not near the numbers of them , as there are with Twilight. Spidey is aimed at males for the most part and always has been, (sadly) most comics are aimed at males. It is just the way it goes. So it would be stupid to even think about, hey lets get the Twilight audience of 300 million instead of the audience of about 900 million we had going before.
The reason I think Sony is not doing this is for that reason. Why would they do that? Aiming at high school girls is not a big audience, and its not one that is pre-aimed at them already. Spider-man is aimed more at males if anything, to me it would be near impossible to turn Spider-Man into a "Twilight esque" kind of story. Women like Vampires right now. Not superheros.
I just don't think Sony is THAT dumb. I know studios can be ******ed, but this I just doubt it. I mean if anything us bickering about it will get Sony's attention and maybe my post would too. I doubt it needs to though. Because moving in on the Twilight people is pointless, it won't make them as much money, and it won't be an easy sale.
So still waiting for more news, I just kinda think going "Twilight" is unlikely. I just think the paranoia of the Internet has struck. But who knows if I'm wrong, well then I'm wrong.