hunter,
Again, that has to do with the character, not the film itself. That is one of the main problems with this franchise to begin with.
If you did a poll with the mass audiences, I can pretty much guarantee that they would all flock to a Batman, X-Men, or Spider-Man film before they flock to a Superman film.
Again, for Bryan to make a serviceable film to reboot WB's multi-million dollar character/franchise after the countless restarts (straight up terrible ideas) is pretty damn remarkable.
With the origin without really doing the origin out of the way, let's see where he takes it. There are plenty of plot threads left wide open in the Returns to explore the character even further than ever.