From Mike Dougherty's blog:
Why Wont Warner Brothers Release the Most Crowd-Pleasing Halloween Movie in Recent Memory?
Why Won't Warner Brothers Release the Most Crowd-Pleasing Halloween Movie in Recent Memory?
By Peter Gutiérrez Published 10/19/2008
ORIGINAL ARTICLE HERE
Not a Movie in Search of an Audience, But Vice Versa
Suspenseful, clever, and ghoulishly funny, Michael Dougherty's film also boasts an X-MEN pedigree, with Bryan Singer producing and Anna Paquin, Brian Cox and James Marsden (in voice-over) making appearances
So why have only about 600 people in the U.S. had the privilege of seeing TRICK 'R TREAT in theaters?
Like many in attendance at the film's East Coast premiere last week, I was aware that this movie was in fact ready for distribution last year. Organized by Fangoria at NYC's Pioneer Theater, with star Dylan Baker and writer-director Dougherty doing a Q&A (and with Marsden present as well), the evening had a bit of a festival feel... although one tinged with bittersweetness. That's because for most studio films that get the kind of overwhelmingly positive audience reaction that TRICK 'R TREAT receivedand deservesfestivals are a stopping-off point to gather steam and buzz. Or if an independently produced film doesn't yet have a distributor, festivals provide a showcase for them to get picked up. But TRICK 'R TREAT, even with Time Warner behind it, sits in a kind of limbo, so that every round of applause it receives must act as both vindication and salt-to-the-wound for the talented group that made it.
Stranger still, because different units within the media giant don't, as Dougherty puts it, "really talk to each other," he was able to interest Warner's merchandising folks in TRICK 'R TREAT even in the absence of a release date. The result is that one can now buy T-shirts, latex masks, toys, posters and the like (many of which feature the demoniacal tyke, Sam) but not see the movie that they are based upon.
Still, simply having character designs that hold appeal for the consumer market doesn't make a movie good. Which means that those who haven't seen TRICK 'R TREAT are fully within their rights to remain skeptical about the film's quality. I myself was cautious in my expectations. Namely, would this turn out to be the kind of film that horror fans (and horror critics) typically swoon over without a clue as to the many reasons the rest of the moviegoing public might have to balk at it?
For example, despite the movie's high points, would there be a couple of embarrassing clunkers in the four tales presented? Would Dougherty, directing his first feature, demonstrate a command of the visuals but show little sense of how to tell a story? Or would the film somehow be at odds with the current social and/or political climate in ways that could not have been anticipated when it was greenlit?
All of these scenarios were possibilities, but as I sat there and watched the film unspoolall the while listening to the audience whoop with laughter and gasp in fright all around meall such preconceptions went out the window. I consider myself a huge fan of anthology horror going back to 1947's DEAD OF NIGHT, Kobayashi's KWAIDAN, and the Amicus version of TALES FROM THE CRYPT, which made a huge impact on me as a child, so it's with complete confidence that I can say that no one can reasonably expect a better contemporary horror antho than this.
Indeed, it's hard to imagine a more pure and satisfying treatment of Halloween in general than what Dougherty, one of the scriptwriters for X2, has accomplished here. Actually, it's tempting to think that the holiday's main themes (e.g., the perils of childhood, societal acting-out, the dead walking the earth) have been played out long ago, but somehow TRICK 'R TREAT presents fresh and/or surprising takes on all of these ideas.
What's more, although Dougherty directs with an artist's eye, this is no style-for-style's-sake exercise in goth luxe; the storytelling is muscular and lean, bold and smart at nearly every turn. Neither highbrow nor lowbrow, TRICK 'R TREAT aims for the sweet spot best defined by old school horror comics and nails that bull's eye with a blazing arrow. In New York last week, Dougherty explained that through his quartet of four masterfully interwoven stories, he was attempting to show the "four seasons" of Halloween. Which means that he was highlighting how we experience Halloween during different stages in our lives, from childhood through old age. And while there's a narrative elegance to such a structure, it's hard not to notice that it also might serve demographic concerns, giving it a wider appeal than other horror fare.
So again, why won't Warner Brothers, which co-financed the flick with Legendary Pictures, open this film, if not wide then at least on limited basis? Personally, I'd go with wide as I feel this is the kind of film that will pack 'em in at malls across North America. There's really something for everyone here, a fact that would help drive word-of-mouth. Neither a sequel, a torture flick, a J-horror knock-off, or an idiosyncratic vision such as Rob Zombie's HALLOWEEN, TRICK 'R TREAT may be exactly the kind of meat-and-potatoes horror that general audiences are looking for these days.
Dougherty ventured that it's challenging to market anthology films since there are so few of them these days. He also suggested that WB could be having cold feet since 14 children perish in TRICK 'R TREAT, a fact that he mitigated tongue-in-cheek style by pointing out that "eight of them come back." Or is the absence of big stars or a single high concept, or competition from other fare such as the SAW series, the real factors at work here? Perhaps all of these reasons play a part, but remember, we're not talking about backing the production in the first placewe're talking about something that's already in the can and which audiences seem to love.
Rumor has it that the film will be released next spring, and doubtless there's some logic (perhaps only of the internal variety) behind that kind of decision. Warner has to take a look at its resources, the competitive landscape, and probably a host of other factors of which I'm unaware. But on the surface it certainly seems odd to release a Halloween movie at a point representing the farthest distance from October on the calendar
unless of course the idea is to have the DVD available by fall of '09.
So please, go ahead and
join the growing online chorus that's demanding this film's release. Simply put: TRICK 'R TREAT deserves a wider audience than a few hundred people living on the left and right coasts, and frankly, you deserve to be part of that audience.