I found also on my 3rd viewing I didn't like the movie as much. Some of the humour can be overbearing at times and can ruin a few moments. However the heart and substance was still there. I also feel the movie could have done with about an extra 10 mins on the run time to give us more time with Hela. Also as a Hulk fan he is not in the finale enough for me. I will be having my 4th viewing soon though and hopefully my criticisms won't effect the viewing as much.