I think the social media aspect is a better fit, but for you to say "Mary Jane is not supposed to be rich/famous/etc" is at odds with an adaptation IMHO. I don't see a problem with changing some circumstances/background as long as the character, again, is recognizable.
SSM didn't cover her home life one bit and it's still one of (if not the) best adaptations of MJ we've seen.
OT, but you know what really pissed me off about that Johnny Storm casting?
I didn't mind the character being black. Honestly. I love the FF and would prefer a white blond Johnny and a white blond Sue. But if you make Johnny black, so be it--there are plenty of black people in the world and it's not unrealistic to assume that Stan may have made more characters minorities if they hadn't been created in the 50s/60s...
HOWEVER: If you're going to make Johnny black, make Sue black too! I understand the adoption angle, and I don't hate it from a STORY perspective but it sends all the wrong messages from a studio pushing for "diversity" (AKA minorities' money). The only reason they didn't change Sue with Johnny (besides the fact that the only reason they really changed Johnny was to pander to minority audiences--not necessarily a bad thing, but not noble like they'll try to make you think) is because they wanted a hot white girl to bring in the boys. And I really believe they think the hot white girl sells better than the hot black girl. They could be right, doesn't make that fact right or wrong, but it's not genuine, it's shameless pandering and trying to have your cake and eat it too. That's why I didn't like the mixed-race family, not out of some deep-seated racism or what have you. It's because I'd rather them further the minority casting and TRULY be progressive by having a black leading lady rather than say, "eh, we need some black people in this film, throw in Michael B. Jordan Johnny, but he has to be adopted because we want Kate Mara as Sue to bring in the guys." Such crap.
The more I think about this, I can see it working out well. Every community/town/area has it's own little social media queen, and this being NYC she could be more famous than most are in their local areas, especially since each school/neighborhood/county/etc has their own subculture.
While I enjoyed USM and their relationship in it--this is just pure
To assert that Marvel doesn't care about this movie is just asinine for so many countless reasons.
Not trying to be a shill, because I haven't even been happy with the Spider-books since Superior ended in 2014, but you're missing some pretty good stories after OMD. Still, I won't lie, most of my favorites come pre-BND.
It's not the worst decision ever made to remove MJ from the marriage (although I certainly do not agree with it) but the execution was definitely a slap in the face to fans (to say the least).