Screw the NY Times. The studios are more to blame than us. All they care about anymore is profit. They've completely shunned originality. They don't wanna risk losing money so they just keep pumping out the same formulaic (word?) films over and over again. When's the last time we got a movie from Hollywood that wasn't a remake, or a reboot, or an adaptation of a popular story/book/comic/cartoon/toy line/video game/tv show/etc etc etc.
Sure every once in a while a story adaption can be amazing (LOTR), or a reboot can be done to perfection (TDK), but if Hollywood never takes any risks then there's never going be any originality. No original stories. No original visions. Tell me where can we go these days to get something original like 2001: A Space Odyssey, E.T., Jaws, The Godfather, Goodfellas, or even Terminator, RoboCop, Nightmare on Elm St., or Ferris Bueler's Day Off? Movies like that are clear examples that you can be original and still make money. It's just that studios aren't willing to take the risks anymore. They want guaranteed box-office. They don't hang the financial success of their movies on their quality, they'd rather rest assured knowing that 20 million Twilight readers are gonna go watch the movie regardless. They wanna know that Wolverine fans are gonna pay up enough to make its money back regardless of how crappy the movie turned out.
But you know there are still original ideas today but they are few and far between, and mostly you have to be a fan of indy films in order to find them. A movie like Memento is a prime example. The Visitor, In Bruges, Before The Devil Knows Your Dead, so on and so forth. That's one place (among a few others like Pixar films, and international films) where we can still see originality but it's definately a dying art.