The Punisher movie could have been successful on the following criteria:
- retaining Thomas Jane
Thomas Jane walked off this project on his own, claiming he didn't "believe in it". Whatever that means. Most of the things he talked about wanting in a Punisher film were found in WAR ZONE. The latest rumors on it were that he wanted more creative control, and was denied it.
and making the DVD's audience aware of a sequel
Because releasing a Punisher sequel somehow isn't making them aware of that?
- hiring an experienced, proven director with a cult reputation and a track record of good, low budget action movies
O...k.
Yes, that would have been nice, but word from most insiders was that since THE PUNISHER wasn't a great movie and Hensleigh's script was awful, it was hard for Lionsgate to get any directors interested. Bit of an uphill battle there.
- a serious approach to the material that placed some emphasis on character (the fact is that X-Men and Spider-Man have raised the bar - PWZ sought to drop it beneath sea level)
Emphasis on character in what regard? An origin?
- Marketing that sold the story rather than ridiculous, sub John Woo action histrionics
That might have been a good idea, yes.
That would have brought the character out of the comic book zone - he's the most believable of Marvel's current heroes in a real world context - how about playing him that way?
Frank Castle was portrayed in a fairly realistic manner. So were his emotions, and so were his motivations, and his methods.
Now, when taking the character to celluloid, I believe it has to be done in a very stylized way, because there have already been countless films that have dealt with the type of action The Punisher would have. I think Lexi cleverly did with the character what Ennis did with him on WBF which is to have fun with it.
I would tend to agree that, like Ennis's runs, there has to be more to it than just "uber serious vigilante tale". Rarely can you just put an ultra serious vigilante onscreen and sell it to the public. Especially if you don't have a big name to do so.
Youre talking as if The Dark Knight was some megahit released eons ago that hasnt been avaiable for viewing and was rereleased to theaters so everyone could finally see it again.
In fact...it never left theaters...it can easily be seen in the comfort of peoples homes...a DVD costs roughly the same amount as a family of tickets and drinks and popcorn (probably less).
You really cant come up with a GOOD reason why a 6 month old movie, available on DVD, is beating a brand new release in the same genre. If anything, people who like The Dark Knight should be checking out some other dark superhero film...like Punisher...instead of going to the theater to see a movie they own at home.
THE DARK KNIGHT is a movie that is being rereleased in mainstream theatres, that's how popular it was.
You want a reason why THE DARK KNIGHT is still making more than WAR ZONE?
Because one movie is PUNISHER: WAR ZONE, a character far less people have interest in to begin with than Batman, with a cast of relative unnknowns. One movie is THE DARK KNIGHT, a blockbuster, Oscar-buzz generating, critically acclaimed film starring several big names.
I mean...really?
This is your argument?
Understand this...they have ALREADY SEEN The Dark Knight! They OWN THE DVD. There is NO REASON to go out to see it again over another movie in the same genre...unless of course...that new movie is a colossal bomb that is almost universally despised.
If there's no reason to go out and see it all over again, why are people still doing so? Because it's generally regarded as a fantastic film.
Max Payne...in its 11th week...beat Punisher War Zone this past weekend. No "blockbuster" arguments there...same genre and Max Payne has been out far longer and is less well known, but its still far outpacing War Zone on a day to day basis.
This one isn't all that hard to figure out, either.
There are legions of video game fans compared to comic book (and specificially Punisher) die hards. And Mark Wahlberg is a huge draw.
It's not hard to figure out why Max Payne would still be making a bit of money over WAR ZONE.