And I think that Sony could easily turn things around for themselves as simple as turning in a great movie.
But I think there's a bigger thing with Spider-Man, and I know this is unrealistic, but here's what I think needs to be done...
Spider-Man needs to be split between movies and TV. The TV show would be expensive and best if it was kept to an 8 episode season, maybe 10 at the very most, on something like HBO. This would be the longview take on Spider-Man. and they would ideally get someone around 19-22 or so, who would sign on for about 15 or 17 years. haha. seriously. ideally. Peter wouldn't even be out of high school till probably middle of 3rd season.
And you would really get that whole soap opera aspect of the Spider-Man books, how stories would build naturally and kinda twist in and out of each other, and over years this would earn a feeling that things mattered in Peter's life. it wouldn't be one manic force fed 2 hour binge every three years. Animated Spectacular Spider-Man would be a good model in certain ways, but even more drawn out.
For example, first season, he's got his powers, you just jump past that, but the whole season is him dealing with crooks and gangs. Kingpin, Enforcers and that's it... nothing crazy. Peter learns the ropes, stops street level crime and slowly finds out about this Kingpin figure. But it would really establish his whole life at this time, and his friends and basically who he is and what he's about.
Second season, it would be full on Kingpin, Enforcers, Tinkerer, Shocker, Chameleon maybe and maybe the craziest it'd get is Vulture. and in the meantime you start meeting people like Curt Connors, and MJ and split focus on his life and Spider-Man work.
see what I mean? like that slow. seasons 3 would be like the rise of the Green Goblin and gangwar with Kingpin, and the Russians kinda on the side. season 4... more Goblin but maybe focused also on the Bugle and JJJ funding Scorpion and the Spider Slayers.
and you'd do that for 17 years. you wouldn't even be able to cover everything you wanted to. even going that long.
and this is necessary cuz the movies suck at any kind of honest to god world building. you'd have to make 3 Spider-Man movies every year to do that right. the movies are always gonna shaft us in this regard.