Where did DC/WB go wrong? - Part 1

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Green Lantern had a staggered release dates throughout the world, meaning that it was not simultaneously released worldwide but in phases spread out over a period of three months.

Admitting that it was a failure after first week when you are due to release the movie in various countries over a period of three months would be incredibly stupid, what would be benefit of that ?
 
Staggered releases are pretty stupid. That's actually what ruins some movies in terms of box office. And studies have revealed that staggered release dates hurt ticket sales more than piracy.
 
Yeah I would compare Gl's staggered release to a slow painful death spread out, as opposed to JC's quick and (maybe not painless).

I wasn't saying WB should have admitted GL was a flop right away, I'm saying just because they weren't upfront about it's losses does not mean they were not significant.
 
Green Lantern actually did fairly decent collection at Box Office in the First week -

Green Lantern: Opening Week ------$53.2 mil.
(Production Budget: 200 mil.)

John Carter : Opening Week-------- -$30.18 mil.
(Production Budget: 250 mil.)

Prince Of Persia: Opening Weekend--- $30.09 mil.
(Production Budget: 200 mil.)
 
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Neither of them did well. When you consider the fact that WB spent $300+ million, and only made around $220 million, that movie failed.

John Carter may end up making more than Green Lantern because of overseas success, but it's not going to be a huge hit and I don't see a sequel happening.
 
Neither of them did well. When you consider the fact that WB spent $300+ million, and only made around $220 million, that movie failed.

John Carter may end up making more than Green Lantern because of overseas success, but it's not going to be a huge hit and I don't see a sequel happening.

You are correct in stating that neither of these movies were successful, but in case of GL you have added the production cost and Marketing cost together making it 300 mil.

If we were to do the same and add the production cost of 250 mil.(John Carter) with average marketing cost for a big budget movie these days (about 70 mil.)

then it becomes 250+70 = 320 mil for john carter.

Now to break even any movie needs to earn roughly double its production cost plus it's marketing costs that is -

500 mil + 70 mil = 570 mil.

I don't see John Carter making that much money.
 
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Green Lantern actually did fairly decent collection at Box Office in the First week -

Green Lantern: Opening Week ------$53.2 mil.
(Production Budget: 200 mil.)

John Carter : Opening Week-------- -$30.18 mil.
(Production Budget: 250 mil.)

Prince Of Persia: Opening Weekend--- $30.09 mil.
(Production Budget: 200 mil.)

I believe that is 3d inflation, correct me if i'm wrong but i don't believe either jc or pop opened in 3d? If so i think in tickets sales the 1st week would probably be not too far off the other two.

And yes as the above poster has mentioned when you have films that cost 200 million in production and another 100 milliion in marketing you need at least 500+ milllion to break even. i think for jc it's 530.
 
Ticket sales doesn't matter in this case when you're talking about actual box office receipts and costs.
 
A movie that costs 200 million and upwards needs to open with like, 100 million, at least.

50 million OW is acceptable, for a movie that cost no more than 100-150 million to make.

Problem with GL was that it was made by committee. Instead of the director have a real vision that he wanted, the vision of the movie came from all over the place. Writers, producers, studio execs, Geoff Johns. In fact, i imagine Martin Campbell had the least amount of creative input out of all of them.

And the thing is, all those writers, producers, director, advisors obviously weren't on the same wave length. This is the difference between Marvel and DC/WB. Marvel, for the most part, all share the same vision, they all GET these characters. And they choose their directors very carefully so that their style and craft matches the character they are working on.

Shakespearian fantasy with intimate family drama- Kenneth Branagh
Old school style pulp adventures- Joe Johnston
Large ensemble which requires strong individuals- Joss Whedon

Epic cosmic space opera- Martin Campbell?!?! WTF?!!?
 
But Thor did well due to Kenneth's background in Shakespeare. Though he overdid the Dutch angle camera shots, the movie itself was decent.

I'd admit, I thought that Martin Campbell would have been good. But I also feel like it's too much for him. James Bond has been around for decades, so it's easier for him to weed out what made those films work prior.

With Green Lantern, you have to create a whole new world, and he's not the type for that type of 'world-building'.
 
Well that's what i mean, Marvel carefully chose the directors for their properties.

Campbell being picked for Green Lantern stunk of some meeting of execs and picking a credible director out of a hat, instead of actually thinking about who would be a good choice for the project. I mean, how do you look at Zorro, Goldeneye and Casino Royale... then think the guy who made those would be suited to Green Lantern? It's pure idiocy.

Me personally? I would have chose someone like Alex Proyas. Someone who is well verse in sci-fi and is great at visual story telling.
 
Yeah, I think Martin meant well but I think he was relying on what made 'Avatar' successful, and misinterpreted everything completely.

For example, I think Oa and the alien could have benefited if they used a better CG company, but I think Martin didn't realize that Sony Imagework sucks. I think, in his mind, "Oh, let's recapture the CG magic of Avatar with Oa!'

Also, another failure was the suit, which was so counter-productive to the budget and a waste of man-power.

It was just bad decisions galore.
 
Yep. But like i said before, I question the amount of actual creative control Campbell had. Especially when it came to the designs of Oa, the suit and the aliens etc.

Definitely right about the suit. That must have cost soooo much money. And it was needless. I mean yea, I actually think it looked cool, but they could have got the same results with a practical suit, touched up with CGI, like Tron Legacy.
 
In fairness on paper Martin looked at worst a solid choice.
 
Ehhh, i just thought it was an odd choice to begin with. Then after seeing the film I just thought that it was a film made by committee. The director didn't have his own vision and was just along for the ride whilst Johns and a bunch of execs piloted the thing.

I can literally imagine conversations where all these artists are presenting Campbell with concept art etc. And Campbell is just like "Oh that's cool, i guess".

This is in no way a slight against Campbell as a director. Casino Royale is one of my favourite ever movies. But I just don't think he had any vision or real passion for Green Lantern, and it shows.
 
Um.. The WB did all the distribution on Green Lantern. With the tax incentives the production costs look more like $154 million, meaning they would have needed to make only $281 million to show a profit. Since they made around $222 (box office take) that would mean they only came up a little over $60 million short. That is still not hundreds of millions of dollars.

WB lost way more than 60 million. I didn't add marketing costs in. Another 80 million cost right there.

Plus the budget is per WB and all studios play that down especially when a film fails.

Based on theatre run alone, indications are WB took a loss approaching 200 million on GL.

When all is said and done and even after DVD sales, WB will take a loss on GL.

Just look at SR. It lost around 100 million in it's theatre run and after DVD sales and licensing agreements barely made that up. WB made just 10 or 20 million after all was said and done on SR. A dismal amount given the 300 million or more it cost to make/market.
 
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Problem with GL was that it was made by committee. Instead of the director have a real vision that he wanted, the vision of the movie came from all over the place. Writers, producers, studio execs, Geoff Johns. In fact, i imagine Martin Campbell had the least amount of creative input out of all of them.

Every movie is made by committee in a sense. This is not neccessarily an explanation for its failure. Its a buzzterm people throw out when they can't come up with a solid explanation.

The Green Lantern script is quite similar to the initial draft, which was NOT made by committee. There are some changes to characters (changing Legion to Parallax), but they are relatively minor ones structurally and storywise. The designs are largely comic book based.

You're imagining that he had the least amount of creative input, but you don't know that. That seems like a rather silly assumption to make about a veteran director.

And the thing is, all those writers, producers, director, advisors obviously weren't on the same wave length.

Based on what? GREEN LANTERN has a very clear tone and approach.

Marvel, for the most part, all share the same vision, they all GET these characters. And they choose their directors very carefully so that their style and craft matches the character they are working on.

Shakespearian fantasy with intimate family drama- Kenneth Branagh
Old school style pulp adventures- Joe Johnston
Large ensemble which requires strong individuals- Joss Whedon

Epic cosmic space opera- Martin Campbell?!?! WTF?!!?

And this would make sense...except that the space/sci fi/fantasy elements tended to be most people's favorites, and a strength of the film.

I mean, how do you look at Zorro, Goldeneye and Casino Royale... then think the guy who made those would be suited to Green Lantern? It's pure idiocy

No it's not. It's a calculated risk.

You just answered your question. Why choose Campbell? Because of two Zorro films, and two of the better recent Bond movies. A director who had proven himself adept at swashbuckling adventure, decent humor, large scale, authentic action, and getting good performances out of actors. So he should have been discounted because he'd never made a superhero movie or a space opera? How many directors have? To suggest that the visuals in Green Lantern were poor, or that its space elements were a weakness, and that somehow it bears out that Martin Campbell was just the wrong choice for the job is just ridiculous.

There are so many "assumptions" and "groupthink" surrounding the production and failure of Green Lantern, and so much of it is just illogical and absurd.

Yep. But like i said before, I question the amount of actual creative control Campbell had. Especially when it came to the designs of Oa, the suit and the aliens etc.

And what was wrong with those?

Ehhh, i just thought it was an odd choice to begin with. Then after seeing the film I just thought that it was a film made by committee. The director didn't have his own vision and was just along for the ride whilst Johns and a bunch of execs piloted the thing.

"Along for the ride"?

You think Martin Campbell, the director of the film, was along for the ride, while Geoff Johns, who was a script/story/source material consultant at best, piloted the thing?

Based on what?

There are plenty of instances where directors don't handle every aspect of the filmmaking process by themselves, especially on a project as creatively complex as Green Lantern, requiring concept art, designwork, and CGI work. That doesn't mean he wasn't involved fully.

Of course WB execs were involved on some level. It was a $200 million movie about an unproven character.

I can literally imagine conversations where all these artists are presenting Campbell with concept art etc. And Campbell is just like "Oh that's cool, i guess".

Why?

This is in no way a slight against Campbell as a director. Casino Royale is one of my favourite ever movies. But I just don't think he had any vision or real passion for Green Lantern, and it shows.

It kind of is a slight against him. Because you seem to think he wouldn't care about the look of the film.

What do you feel "real vision" and "passion" entails, exactly?

I see a man that put the comic book mythology onscreen with some minor changes. He did not tell the most adult story possible, but he did treat the character with respect. If that's not some kind of passion for the character, I don't know what is.

I know what "vision" is, and there's a very clear vision to the approach taken with Green Lantern. It just isn't what most people responded to.

It's not like THOR is what it is because Kenneth Branagh had a particular vision or that CAPTAIN AMERICA is what it is because Johnston had a particular vision. These are also big movies made by committee in a sense.
 
The results speak for themselves. Green Lantern is garbage. Martin Campbell is a great director. Put 2 and 2 together.

I know you like GL, but you are in a very, very, very small minority who think it's a good or even mediocre film.
 
Which doesn't at all respond to anything I asked you.

I may be in the minority, but I'm also in the minority who bothers to think in terms that aren't black and white, "amazing" or "garbage", and who does things like analyze elements of a film rather than just labeling them "good" and "bad" based on popular opinion.

I'll keep my crappy sponges, thanks.
 
I don't look at films in black and white. I analyse elements of film. And with GL i see a garbage film.

But i'll indulge you.

He knows nothing about the comics and has no interest in them. Therefore, he has no passion or real understanding of them. He also has zero knowledge and experience with sci-fi.

He also has zero experience of working with actors who are standing in big green vacuum's and have to imagine things that are not really there. You say he gets great performances out of his actors? Maybe so. But directing actors on sets or on locations is sooooo completely different to directing actors on green screen sound stages.

The whole movie was an uninspired mess. Sure it was like the comics were put onto the screen, but so what? That doesn't mean it's good. That to me says people like Geoff Johns were the main driving force behind the look and tone of the movie. Problem with that is, Geoff Johns isn't a film maker, he's not even a good comic book writer anymore. The movie did not have anything resembling Martin Campbell film making traits. It didn't have a likeable lead. It had awkward, unfunny humour. It had wooden performances from pretty much everyone apart from Mark Strong. It had uninspiring action scenes, ironic considering the heroes powers are all about imagination. It just didn't even feel like a film with a heart and soul, it felt like a cold, sterile "product" that doesn't exist to be a great piece of art, but a successful product that opens the doors for other products. The vapid sequal bait pre-credit scene is a true indication of this. DC/WB were more bothered about just getting this done and out of the way so they could move onto other "products".

In summery, I think Campbell was nothing more than a "face" for a film that was made by committee. I think he went along for the ride and the fat paycheck and didn't really give a **** about the film or the mythology. Why do you think he hasn't come out and said anything after the fact? I bet he wants to just completely forget about it. I don't blame him.
 
he's not even a good comic book writer anymore.

whoa what?!? you say this based on what exactly?

Justice League is a ****** read if you're a veteran comic book reader and not an extremely casual fan yes. It's definitely why I dropped the book and replaced it with something I care to read. But it's still well written enough for it's mass audience to happily consume it every month.

I haven't seen anybody who is either returning or new to collecting comic books bad mouth the writing in the book. I've seen the opposite; people that enjoy it and find it engaging even if I really really don't. It's meant to be the flagship book that is basically a gateway for readers getting into comic books and it's doing it's job pretty competently.

To say he's not a good comic book writer anymore overall is just BS. Aquaman is one of the most entertaining reads every single month. Fans and critics alike agree with that sentiment and it's made the book a top 10 staple every month which was unheard of when it came to previous volumes of the book. The main GL book has also definitely picked back up in terms of quality after the whole War of the Green Lanterns arc. I think you may be in the minority on this one.
 
To be fair i haven't read any Aquaman. But his GL work is garbage. He hasn't written a good GL book since Sinestro Corps War. He chops and changes things to suit his stories, even contradicting his own writing just because he feels like it. Mainly to make Hal Jordan the most awesome, bad ass, super awesome dude that ever existed. It's basically professional fan fiction.

He is a pale shadow of the writer who did Stars and STRIPE, JSA and Flash back in the day.

And comic sales don't mean ****. The vast majority of comic book readers are zombies who read what they are told to by the companies.
 
And comic sales don't mean ****. The vast majority of comic book readers are zombies who read what they are told to by the companies.

and that makes them what... unimportant. Or are you only a real fan because you read obscure books that no one cares about.

I don't really care all that much about comics but I find the fans who post on message boards funny. You have no clue what the vast majority of comic readers are like and what they think about those books.
 
No it's pretty clear. Marvel or DC say "This is the flagship event book". Comic book readers gobble them up. The vast majority read books based on what is "important" to the status quo, regardless of quality. I've actually lost count the amount of times i've heard people complaining about how crap a book is... then taken it up to the counter and buying it.

That's just how the industry works. "Important" books, the books the companies say are essential or tie into big events, sell well no matter how crap or good they are.
 
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