Still, WB's made a lot of poor decisions when it comes to their DC stable. You'd figure they would be pursuing untried directors, see if they liked a certain DC character, and try to get the next Chris Nolan to revive GL or get WW up and running. Someone needs to slap sense into Robinov for not trying hard enough or looking out of the box... there's more than enough material in DC's vaults to sustain dozens of franchises and spin-offs.
Then perhaps its simply that there isn't enough money to only focus on superhero films.
I think fans are under the impression that WB has a billion dollars free every year to devote to the superhero cause. That's obviously not the case. These movies cost money. Lots and lots of money. WB has an entire slate of movies to consider beyond the DC Comics superheroes. I don't think The Flash, Wonder Woman and Aquaman haven't happened because WB doesn't want to make money. They may well have happened because they simply don't have that kind of money free, or because they can't take the risk with that kind of money based ont he rest of their film slate. It's a bit of a gray area I'm sure. GREEN LANTERN was their first lighter foray into lighter fare, and it essentially failed. That was less than a year ago. It's not unreasonable that this failure would give them pause about moving forward, and how to move forward, but projects are clearly still being worked on. They are still developing superhero TV shows and films. That shows they are interested in using the DC stable of characters.
I don't think WB will get it until the movie comes out, makes a lot of money, and then the light bulb goes off in Robinov's head. A standalone JL film would be a helluva better plan than a Lobo movie for 2014.
You don't honestly think that WB is making LOBO because they just don't get that JLA would be successful, right? They're probably testing the waters again with LOBO, which, as Ultimatehero said, has been in development for a long time, much like they did with JONAH HEX, and is a far less expensive film than a Justice League of solo hero film would be. Hopefully the execution will be better than HEX.
But credit should be given where it's due, Thor and Captain America were extremely ballsy projects that could have easily collapsed on themselves. Thor is difficult to adapt on so many levels, way too many to list, but they did a fantastic job with it.
How is THOR any more difficult to adapt than the average superhero or mythological concept?
Likewise, Captain America was made in an age where society and younger people especially are obsessed with dark, tortured anti-heroes. Marvel Studios took a serious chance investing in those movies and then doing Avengers ahead of time. If you look at the decisions they made involving all those, on paper you'd probably have to say they were terrible decisions but they made it work by providing a quality product.
Except that, with movies like SPIDER-MAN and IRON MAN, Marvel had seen that the heroes didn't have to be dark and serious to be successful. Hinting at an eventual Avengers film isn't really a risk. Moving forward with it after Iron Man and Iron Man 2 was, as Captain America and Thor had not been hits yet, but it was a calculated risk, as the film was to feature Iron Man, which audiences apparently loved.
But there's nothing really terrible on paper about greenlighting a Captain America movie in this era of superhero films. There's nothing terrible about greenlighting a Thor film, or an Avengers movie.
Anyway, cliffs: Marvel Studios is actually a perfect combination of ''safe'' and ''risky'' when it comes to the film making and business ventures. DC, hopefully, can learn from that.
I wouldn't agree with perfect, but they've, thus far, found a decent balance. The DC films that haven't been as "safe" by and large hasn't been as financially successful (WATCHMEN, SUPERMAN RETURNS, and arguably GREEN LANTERN in a sense).
I think people are too hard on Thor and Captain America. They were safe movies but they were intoducing audiences to the characters and their world. If you went to far from the mainstream those characters franchises might never of got off the ground.
No one's asking that CAPTAIN AMERICA and THOR receive no credit. But as films, and as superhero films, they are relatively safe movies. No amount of rationalizing the reasons for this will change that. The content is very straightforward, somewhat predictable, and safe in its character explorations.
Kevin Feige has said now that they have established the characters in the sequels they are going to push the boat out and try some different stuff.
Shane Black has said he wants to make Iron Man 3 a Tom Clancy like Thiller.
Thor 2 looks like it might go more into the mythology realm side of things.
Chris Evans has talked about possibly making Cap 2 a Political thriller.
This would be fantastic. I'll believe it when I see it.
Which is something to note: even if Avengers can be appreciated standalone, the audience still needed to be introduced to the characters, so that they'd actually have a reason to care. Doing a team movie wherein everyone on it has no real GA exposure? Bad idea.
There's nothing that says that an ensemble movies characters have to be introduced separately for audiences to have a reason to care.
Which is why DC needs to do setup movies: the only JLA characters with useful* GA exposure are Batman and Superman. . . and Batman's large Nolan-established fanbase isn't necessarily transferable ( note how many people applaud Dark Knight on the grounds that its more a crime drama than a super hero story ).
Batman is hugely popular. Superman is a very popular, very well known character, with two major films and SMALLVILLE giving it visibility.
And much like Hulk, Captain America and Thor...Wonder Woman, Aquaman, The Flash, and now Green Lantern are fairly well known concepts among general audiences. They do have exposure. Many of them are pop culture icons. Several of them have had shows and animated movies.
Green Lantern was sold on the outer space cop concept. Thor, the fish out of water story. For that reason, Green Lantern was a big disapointment to alot of people.
Green Lantern is a space cop, but the movie was never sold that way. It was never sold as a movie about a space-based police officer. GREEN LANTERN was sold as a superhero origin story for Green Lantern, a movie about a spacebased superhero on Earth. The trailers made this very clear. They didn't lie to people about what was in the film, and they didn't trick anyone either. They showed exactly what its content was, and people got their expectations way, way up based on their own wishes for the franchise.
And THE DARK KNIGHT is a superhero story with crime drama elements. If you think it's a crime drama, then you've been watching some really, really silly and awkwardly executed crime dramas.
Yes, they have. They've rebooted the entire DC Universe, started up a line of a half dozen digital-first comic series, they've produced multiple animated series in GL and Beware the Batman, they're producing multiple live action TV shows like Human Target and the proposed Arrow, they've developed multiple video games in Arkham City, DCU Universe Online, and Lego Batman 2, and in films have produced Watchmen, Jonah Hex, GL, RED and Man of Steel.
Well said. Judging Diane Nelson and her people based on a few years where we've "only" gotten the films we have is just silly. The Avengers characters' films took almost a decade to get from conception to production. More in some cases. Major motion pictures take time to develop.
Yeah but I doubt they actually can because again, for all the good Nolan has done, he's also against a shared universe which kind of makes no sense since it's his last Batman film.
Nolan was against involving his Batman in a shatred universe. He has never said that he himself is against an eventual shared universe concept. He's discussed the possibilities of it before, as recently as Dark Knight production.
The character has been out of the limelight for decades so when they finally decide to bring her out, they are going to have a time trying to make her relevant again.
True. Much like: The Hulk. Captain America. Thor. Iron Man. Spider-Man. And at one point, like Batman and Superman. Audiences have rarely been as familiar with characters as fans are. But they haven't forgotten them either. Not as a culture.