Well I believe that OMD did sell very well, which, regardless what anyone thought about it, would make it a blockbuster.
The Clone Saga was one of my favorite eras of Spidey's history, yes.
And "The Other" wasn't very good, but again, sold well, I do believe.
But yes, I do believe them when they tell me that they have this planned out ahead of time.
Let me ask you: Do you believe that they had planned to build up to the events of OMD when they started "The Other", the unmasking, "Back in Black", etc? Many readers will agree that Marvel knew they were leading up to OMD and steered Spidey to that point by having him go through all those stories in the 2 years or so leading up to it. Yet those same people who agree they're smart enough to plan all of that are so quick to disbelieve that they could have the year or two of stories after OMD planned out, too.
selling well and quality are too VERY different things.

I'm not sure your a gamer, but the only example I can think of is Sonic the hedgehog for the xbox 360 and ps3. It sold well,it hyped well, but was widely panned among fans of that particular genre because of many bugs and glitches within it.
and since you asked me so nicely

here's my two cents.
hope you enjoy long explanations. lol

t:
Let's start at the other. Pete had a new direction and new powers, new body without wounds or injuries. he had friends, a wife, a place to stay without rent, plus he earned himself a spot as tony stark's apprentice someone he admired and at the end of the day he was happy. he was the winner in the other.
I thought the outcome had some interesting plot points....I wanted to see the other fully developed. yet the story telling was a bit lack luster.
sins past, at the time it was really just a normal arc but the effects were controversial which is why it got so much attention.
at the end of the day, pete jut took responsibility for the gwen kids. no really hard lasting ramifications because we never really saw much of them again except in those issues with pete traveling to france in spectacular spiderman.
the clone saga. a big event that was wonderful....but got exploited and unintentionally turned into a big confusing mess.
Now let's talk about Civil war,
regarding the destruction of the marriage it was VERY clear by the time (with comments from Joey Q. about the marriage) what they were going to do, that they had a plan. and unmasking him during this time period proved as a great opportunity for OMD.
I believe marvel is making an excuse for bad story telling the whole time...
my whole point is that only the unmasking had lasting ramifications where a reboot was needed. hope that makes sense mr. triangle head.
