I see what you are saying. Maybe it would be better to set it in OUR future. But if the audience is so stupid to not realize that it's a one shot then they don't deserve to go to the cinema. Think of all the press coverage and advertisements a Batman movie would have. You gotta be literally brain-dead to not realize what is going on.
First off, it's pretty clear that people don't use their heads much when they go to the movies, and I don't think anyone should fault them for that. especially not for action movies. and I'm not saying everything should be lowbrow to descend to a common denominator but you also shouldn't expect normal people to open themselves up to concepts that we as readers grasp easily and hold dear. we grasp it easily because we've spent hours wrangling with messes of comic book continuity and timeliness, this stuff is second nature to us
Second, there were proper "film reviewers" from newspapers who thought BB was a sequel. The name says BEGINS and people thought it was a friggin sequel. Advertising is good for nothing more than "This is a movie about X and the main actor is Y. Here is something funny. He is an action scene. Coming soon." No film should EVER rely on advertising to set the groundwork for it. It's either marketable or it's not. Let alone an hero film.
Third, just IMAGINE the promo you'd have trying to sell this bastard of a movie:
"Did you enjoy Batman 3? Great! Well the new Batman is totally different! We've started all over again, but this time it all begins at the end! You see Batman's grown really old now but (oh and btw) because he was actually young around the 1960's (and not in the present day like we told you before, sorry about that, can we just forget that now?) so yeah now that he's all old and cranky it's obviously gonna be more like the 1980's or something. Do you remember the 1980's? Of course not! Our primary target market was barely even alive then! Do you remember the Cold War? No? Well that's a pity, cos this story is kinda set in the middle of that. Yeah we're done with the War On Terror, we're going for more of a retro vibe. Yeah except that he's old now. What? Why is he all old? I thought I already told you that. It's in HIS FUTURE. Yeah but in the 80's. What? Yeah of course we're in 2014 right now, big deal. It's a one-shot! Real Captain Obvious over here. So do you deserve to see this movie or what?"
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