Because the last film, Spider-Man 3, was hated across the board and this decision to reboot and retell the origin all over again (since the Sam Raimi tenure and that cast still fresh in everyone's minds) hasn't set well with anyone. That will hurt The Amazing Spider-Man if even its great.
I wouldn't be so quick to say it hasn't sat well with anyone, given your very rhetoric, I'm sure there are plenty of individuals eager for a fresh take on the character. The series was met with ongoing criticism when I was younger and this looks to have addressed some of that.
Hurt it, perhaps. Perhaps the property that was once considered reigning king of the box office(and not just of superheros either) won't make 500 domestic(those crazy fanboys), perhaps it won't even make what it's predecessors made at their peak or even at their lowest point. But to suggest it won't even make half... I conceded that you have been right in the past, not this time.
Batman Begins was great. Yet it struggled to $205 million. X-Men: First Class was awesome too. Yet it's the lowest grossing X-Men installment.
And when was the last time a property went from making Spiderman money to Captain America money? And within 5 years? That's the angle you've skipped consistently. All these dead in the water sequels/prequels and reboots that were supposed to be huge successes. They may have had names but when were they ever mega money makers in this league?
Xmen at it's prime made what? $230, $240? So XFC is a reboot with no names coming off 2 crap shoots and makes more than half of that. All that tells me is just how far the X brand can carry itself on name alone(not very far).
Batman? The first Batman(the biggest made like $260(inflation confuses things). Begins, which was decent imo, made almost that same amount.
Superman Returns is the biggest Superman film to date(some wonder too cause it sucks big time).
The glim forecast, using this rhetoric is that ASM could stand to make at least half of what it's seen at it's best. But I'm feeling optimistic, no superhero fatigue this year.
Only shades I wear are the reality ones. Maybe one day you'll find a pair.
Do they come Dolce?