Project862006
Avenger
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not surprised people forget star trek 2009 didn't actually do that well
My big question is who is going to win next week between Fast & Furious 6 and The Hangover Part III. And to whoever wins, how much will it win by? Because honestly, there isn't going to be much counter-programming since these films both share the same target demographic. There will no doubt be undercutting one another.
Will people be upset because The Hangover Part II wasn't nearly as good as the original? Will people come to Fast & Furious 6 in droves because Fast Five was well received?
I don't know. Either it would have stuck to it's current scenario and be eaten alive next week or it would have came out last week and been even more undercut by Iron Man 3 than it already was this past weekend. The combination of Star Trek Into Darkness underperforming and Iron Man 3 overperforming hurt it. In hindsight, it was better off being released out of May entirely. For the past couple of years, mid-May has been a death trap.
Fast 6 will definitely win. The sequel to the good movie will outgross the sequel to the bad one, especially considering that Fast Six is a large scale action blockbuster.
I guess my argument is that IM3 was so front loaded that the opportunity was there to capture peoples attention more the following week especially considering the ST trailer was playing in front of IM3. It also would have given them more room to breath with Fast 6 coming out next week. Paramount should have had the guts to release it the week later.
I guess my argument is that IM3 was so front loaded that the opportunity was there to capture peoples attention more the following week especially considering the ST trailer was playing in front of IM3. It also would have given them more room to breath with Fast 6 coming out next week. Paramount should have had the guts to release it the week later.
Fast is coming off of a well received hit(one of the most well received hits of it's genre ever). The hangover 3 isn't. The hangover two was.
Pretty sure who's going to come on top with that one. I'm just curious to see where IM3 falls next weekend. Anywhere above 4 and the May curse will be confirmed in my opinion.
It'll be fifth. Fast 6, Hangover, Star Trek, Epic, Iron Man
257mill on a 150mill budget is not doing well?not surprised people forget star trek 2009 didn't actually do that well
The trailer wasn't attached. There was no ST trailer infront of the IM3 showings in my city, either 3D or non-3D.
True. But then The Great Gatsby would have been there to undercut as well. Or do you think it wouldn't have even been as successful had both films opened on the same weekend?
It'll be fifth. Fast 6, Hangover, Star Trek, Epic, Iron Man
257mill on a 150mill budget is not doing well?
Honestly, I think studios need to harden up a bit and actually challenge each other a bit more.
Problem is, that largely results in both studios losing. Unless one film completely blows the other out ( Avengers vs everything, for example ), the result is that both films do poorly as they split the audience.
$257 million domestic and $385 million on a $150 million budget (before the increasing prevelance of overseas) for a series that was considered dead in the water cinema wise was pretty impressive considering it actually exceeded Paramount's expectations for the movie. Then again, that movie did those numbers without much competitition considering it opened between X-Men Origins: Wolverine (which suffered from horrible word of mouth) and Angels and Demons (a movie who's source material was considered by many a step down from The Da Vinci Code).
Star Trek Into Darkness has to not only compete with Iron Man 3, but also The Great Gatsby and Fast Six the next week. Two of these movies are heavy hitters box office wise and one is taking a good amount of people away from Star Trek.
I don't see the problem with that to be honest. It then becomes about which film is better. If there's genuine compeition it means more emphasis will be placed on ensuring the films are top notch. A big reason why so many blockbuster movies suck is because of there's nothing preventing a studio from releasing a piece of ****, if there's competition chances are an effort is going to be made to make sure the film is better. Does it mean fewer $100 million openings? Yep. But as I always say if the film is good people will see it.
Transformers and Ironman did almost twice that amount with less money(according to some reports anyways).
And they weren't sequels to a some established franchises.
It didn't do "that" well.
Studios want to avoid each other's tentpole movies so they can ensure that they will have minimal amount of competition in their OW. If STID had opened a mere week after IM3 and it performed below expectation, some heads will roll for that decision. At least they can now blame the 4-year wait for STID's poor performance than anything else.