Tim_Riggins
Dillon Panthers
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- Feb 14, 2012
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@Tony, the ratings overall have been strong, but with different platforms over a 30 day period, it's actually quite a big hit, ie a breakdown after episode 3 of the ratings: (source: 24spoilers)
Live+SD: The live + same day DVR ratings for the third episode were 8.3 million viewers. These are people who watched between the air time of 9:00pm and 3:00am when the numbers get sent to Nielsen for processing.
Live+7: The Live+7 ratings measure live viewing plus DVR viewing up to seven days later. The total audience for this was 11.7 million meaning another 3.4 million people caught up from their DVR during the first week.
Encores: An additional 2.1 million viewers watched the episode via the encore airing that Friday.
VOD and Streaming: lastly is video on demand and streaming services such as Hulu and Fox.com which added another 1.7 million viewers to the tally.
Altogether it adds up to a much more impressive 15.6 million total viewers which is a massive +87% increase from the initial ratings. This means 24 is the second most popular show on FOX after American Idol (the Idol season finale delivered 17.8 million viewers that week).
For comparison, at the absolute peak of 24‘s popularity, the heavily promoted and critically acclaimed fifth season premiered to 17.01 million viewers and averaged 13.78 million viewers throughout. Back then in early 2006, DVR usage was only an insignificant 1.6% and streaming services like Hulu didn’t even exist.
Lots of people just aren't watching it live, and as said recently on Twitter, it seems the Nielsen ratings fail to account for quite a noticeable percentage of people watching shows on different platforms, advertisers need to rethink their strategy.
Live+SD: The live + same day DVR ratings for the third episode were 8.3 million viewers. These are people who watched between the air time of 9:00pm and 3:00am when the numbers get sent to Nielsen for processing.
Live+7: The Live+7 ratings measure live viewing plus DVR viewing up to seven days later. The total audience for this was 11.7 million meaning another 3.4 million people caught up from their DVR during the first week.
Encores: An additional 2.1 million viewers watched the episode via the encore airing that Friday.
VOD and Streaming: lastly is video on demand and streaming services such as Hulu and Fox.com which added another 1.7 million viewers to the tally.
Altogether it adds up to a much more impressive 15.6 million total viewers which is a massive +87% increase from the initial ratings. This means 24 is the second most popular show on FOX after American Idol (the Idol season finale delivered 17.8 million viewers that week).
For comparison, at the absolute peak of 24‘s popularity, the heavily promoted and critically acclaimed fifth season premiered to 17.01 million viewers and averaged 13.78 million viewers throughout. Back then in early 2006, DVR usage was only an insignificant 1.6% and streaming services like Hulu didn’t even exist.
Lots of people just aren't watching it live, and as said recently on Twitter, it seems the Nielsen ratings fail to account for quite a noticeable percentage of people watching shows on different platforms, advertisers need to rethink their strategy.