Antonello Blueberry
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http://www.variety.com/article/VR1117960781.html?categoryid=13&cs=1
Just how many B.O. bucks can Warner Bros.' stylized battle pic "300" pillage this weekend?
Based on a graphic novel by Frank Miller, pic has certainly galvanized Internet fanboys, and Miller began a solid track record with his previous pic "Sin City," (April's biggest ever R-rated opening at $29.1 million).
But "300" also has, somehow, piqued the interest of the intelligentsia: New York Times ran a news piece this week debating whether the latest project by "Dawn of the Dead" helmer Zack Snyder subtextually critiques -- or kowtows to -- American foreign policies under the Bush administration.
Based on such wide-ranging reactions, the bloody, R-rated pic, which depicts the ancient Battle of Thermopylae, has the potential to cross over from the Miller faithful.
Also in "300's" favor this weekend is that the pic has the multiplex battlefield largely to itself as the frame's only new wide release, in just over 3,100 theaters.
Fandango, the online ticket service, was reporting Thursday that 92% of its advance orders for the weekend were for "300." Site also said Imax shows for "300" were selling out particularly fast, and that three theaters in California were adding 2:30 a.m. screenings as a result.
Miller has a cult following that certainly knows its way around cyberspace, and Internet chatter on the pic has been high.
Then again, pics with Internet buzz have met with mixed results over the past year as New Line's "Snakes on a Plane" slithered into obscurity, but Fox's "Borat" hit socko returns.
People close to Warners said the studio is looking for a debut in the $30 million-plus range, but B.O. pundits are speculating that the pic -- made in conjunction with Legendary Pictures and Virtual Studios -- could hit loftier heights.
Biggest ever R-rated opener in March was "Scream 3," which cut up $34.7 million in 2000.
Studio is going day-and-date in just five territories with "300," including, appropriately, Greece, as well as the Philippines, Malaysia, Singapore and Taiwan.
Pic will launch next weekend in its first major market in South Korea, then expand significantly over the March 23 frame to France, Holland, Italy, Mexico and the U.K.