Marvel has already had the shared universe of movies which helped bump its numbers. Simply inserting Batman and a bit of WW guarantees a billion even if the movie is terrible? I don't buy into this theory. I think wom will matter. It will have to be at least good and satisfying to main base to hit the 800 million. It will hit the billion mark if it gets fantastic wom coverage.
My particular point isn't about whether adding a character coming off of two straight (non 3D) billion dollar films to a vs movie against someone who himself is on his way to such things, and a bunch of other big characters in some event is going to generate a billion even if it's a 'bad' as transformers word of mouth wise.
I mean I get how WOM is a factor(even though it seemingly doesn't matter to a bunch of other films though). My point was that sure, WOM is a factor but it seems alot of these guesses assume bad or neutral even WOM.
This is one of the few scenarios where that happens quite often.
I mean do all of these Avengers 2 predictions work on the realm of bad or even so so word of mouth? I doubt it, and I suppose that's 'earned' if you will, hell almost all of those guesses and those of star wars even work on phenomenal word of mouth it seems.
With BvS, great word of mouth seems to never enter the equation. I'm not even asking why, I'm just highlighting that it happens.
Truthfully,
If anything I think that's a good thing for WB that this is happening, for unlike last time, people won't be able to hold their own expectations over the studio's bottom line. If everyone and their mother is guessing under a billion than it not beating 1.5bill might still be considered a massive success after all.
I'm also still eager to see what happens to this thread after the trailer and trailer reaction. For too long all of this stuff has been based on a 2 year old film and some other things...should be interesting.