Box Office: ‘X-Men’ Nabs Stellar $8.1M In Late Night Thursday Opening
By ANITA BUSCH | Friday May 23, 2014 @ 8:06am
20th Century Fox’s
X-Men: Days Of Future Past, the seventh film in the franchise, grossed $8.1M in 2,900 theaters last night, a fantastic start and catapulting it forward into the holiday weekend for an expected gross of $100M for the 4-day as Sunday should bring in stronger numbers going into this Memorial Day holiday. The film also simultaneously started its overseas theatrical bow in 100 countries, including China, which is having a stellar 2014.
The screenings for
X-Men domestically began at 10 PM, and
X-Men — while not in IMAX theaters — still is on 352 large-format screens. Although not having the franchise play on IMAX usually shaves a bit off the top, last weekend those screens accounted for $8.4M of
Godzilla‘s total gross, led by Cinemark on 96 runs which took in 96% of that business.
Meanwhile,
X-Men also has built huge momentum across the social media universe over the past 30 days. Star Hugh Jackman (who portrays the ever-popular Wolverine) is the social superhero with 15M Facebook fans and 4M Twitter followers who are apparently engaging heavily with movie still posts and talk show mentions. Both Ian McKellen’s 1M Twitter and Patrick Stewart’s 1.2M FB fans are also engaged, while Jennifer Lawrence and Halle Berry’s domestic and international superfans channels are also spreading the word. Yes, it is a star-packed franchise which cannot be overlooked. Others in the film include James McAvoy, Michael Fassbender, Ellen Page, Peter Dinklage, Anna Paquin, and Chinese (and a favorite in that country) actress Fan Bingbing.
Superfans and movie channels continue to post
X-Men YouTube clips, according to RelishMix CEO Marc Karzen, “at super-human rates and logs an earned/owned ratio of 15 to 1 which shows us high intent (for ticket buyers) to line up this weekend.”
The franchise took over London’s West End last night in the X-crossing of Oxford Square, beaming 3D stills into the center of the square, lighting up during the 18-second crossing times. The public installation is in a heavy shopping area and one where about 500,000 people pass through daily, making it one of the busiest interchanges in all of Europe.
For more estimates listed by title, see
box office results here...