Economics of the MCU

Discussion in 'Marvel Films' started by Mr. Dent, May 7, 2013.

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  1. Mr. Dent

    Mr. Dent Registered

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    Some interesting articles on the economics of the MCU posted by THR and Deadline today.

    http://www.hollywoodreporter.com/heat-vision/marvel-cliffhanger-robert-downey-jrs-518837
    http://www.deadline.com/2013/05/robert-downey-jr-avengers-marvel-negotiations-fight/

    This is some very interesting stuff. Apparently Joss Whedon's deal with Marvel is worth $100m, RDJ is leading the charge "like a big brother" to get his co-working Avengers paid more, the break even point for The Avengers was $1.1b (wtf lol), and analysts believe Marvel's acquisition of Marvel will have paid for itself in 15 years, far earlier than expected.

     
    #1 Mr. Dent, May 7, 2013
  2. DarthSkywalker

    DarthSkywalker Regular As Clockwork (he/him)

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    All that is left is the war!

    This definitely explains certain casting decision imo. It is kinda of amazing how badly the actors have taken it so far. But here comes the double edged sword. How lucrative is the franchise if you start messing with the talent?

    They put their faith in the talent and the talent over delivered. Now they don't want to reward them. What happens if the talent starts saying no? Is it Tony Stark or RDJ? Do the girls go nuts for Thor and Loki, or Hemsworth and Hiddleston?

    This is why you hear the talk of re-casting and "trilogies". To get rid of "expensive" bits. There is no way Hemsworth shouldn't be Thor for a decade at least. Except of course for money.
     
    #2 DarthSkywalker, May 7, 2013
    Last edited: May 7, 2013
  3. Mr. Dent

    Mr. Dent Registered

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    Crazy how much bank RDJ is making off these movies. Apparently his Avengers total is in at around $70-80m now that all the numbers are in and he stands to make even more off of IM3. If he's in A2 and A3 then when all is said and done he'll have made, what, over $300m off of these movies? Damn. And that's just RDJ alone.

    Yeah, this is why we can't have nice things for too long. This isn't really good news for the fans, that ALL the actors are demanding more money. A3 is definitely going to be the last time we see almost all of them with the exception of Ruffalo and maybe SLJ, since he's cool about this stuff and his role isn't really intensive. This makes me think we'll see a break in Avengers films after A3, similar to the break we're set to see for Iron Man, and they'll explore other properties or team up films in the meantime. Maybe they'll do a Defenders movie, since Hulk and Doctor Strange should both be set up and under contract still.
     
    #3 Mr. Dent, May 7, 2013
  4. DarthSkywalker

    DarthSkywalker Regular As Clockwork (he/him)

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    Oh it could continue, but that is on Marvel. They can pay the actors. But this has been my fear from the start.

    The Oscar thing is also just flat out weird and disrespectful to the cast. Disney were willing to pay for it and they still said no? What do they think, if the actors get less exposure it helps them in someway? :funny:
     
    #4 DarthSkywalker, May 7, 2013
  5. Quasimod0

    Quasimod0 Bell-Ringer

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    Jeez they better pay up. Its more than worth it to keep the same actors
     
    #5 Quasimod0, May 7, 2013
  6. RaZaTrOn

    RaZaTrOn Registered

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    If actors are demanding more money beyond what they initially signed for it's just plain greedy on their behalf, it's not like they are being paid a minute amount to start with some make more on one movie than most people will see in a lifetime.

    However, I don't believe these stories. It seems that the main team had a great time filming The Avengers and are grateful towards Marvel for giving them the chance to be in something which is undeniably huge. My guess is just tabloids trying to get some buzz for themselves.
     
    #6 RaZaTrOn, May 7, 2013
  7. Mr. Dent

    Mr. Dent Registered

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    Wow
     
    #7 Mr. Dent, May 7, 2013
  8. T"Challa

    T"Challa Registered

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    Break even point was 1.1 bill..jesus..i don't even
     
    #8 T"Challa, May 7, 2013
  9. J.Howlett

    J.Howlett Guest

    This is epic reporting...Wowzer.
     
    #9 J.Howlett, May 7, 2013
  10. Mr. Dent

    Mr. Dent Registered

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    I can't believe that senior executives at Disney are that scared of the guy. I'm very confused by how hierarchies work within these companies. Ike is the largest share holder of Disney (now that Steve Jobs is gone) but should Iger technically be his boss?

    Either way, the CEO of Marvel sounds like a really horrible guy. I remember this article from BC from a while back:

    http://www.bleedingcool.com/2012/08/18/isaac-perlmutter-gets-the-press-attention-hed-rather-avoid/

     
    #10 Mr. Dent, May 7, 2013
  11. DarthSkywalker

    DarthSkywalker Regular As Clockwork (he/him)

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    Sounds like what happened with HP OoTP. :funny:

    This article could very well read "how to kill the golden goose".
     
    #11 DarthSkywalker, May 7, 2013
  12. J.Howlett

    J.Howlett Guest

    The best way to phrase this entire article.
     
    #12 J.Howlett, May 7, 2013
  13. J.Howlett

    J.Howlett Guest

    After reading both articles, I think it's safe to say that the MCU will NOT last forever.

    And people on these forums wonder why we keep harping on just doing trilogies. This is why.
     
    #13 J.Howlett, May 7, 2013
  14. Mr. Dent

    Mr. Dent Registered

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    Uh, not true at all. I don't think they will do another Avengers film for a while after the third (like, 5-6 years) but that doesn't mean they can't do plenty of other movies about other characters or teams. Ruffalo, Smulders, Sebastian Stan, Pratt, Saldana, Bautista, and the actors who sign on to play Scarlet Witch, Quicksilver, Ant-Man, Wasp, Doctor Strange, and any other superhero film Marvel has coming out in the next few years will all still be on hook for films after Avengers 3.

    And how does THR know this:
    Did they just break news and didn't even know it? I remember reading something about something big being planned for 2017 on Screenrant before but I figured that was mostly conjecture on their part and the executive or whomever they were talking to speaking out of line. If they followed the Phase 2 schedule then that would put the end of phase 3 at 2018, not 2017, and considering THR talks about it as if its fact, maybe they definitively know this?
     
    #14 Mr. Dent, May 7, 2013
  15. Gabe99

    Gabe99 Registered

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    #15 Gabe99, May 7, 2013
  16. metaphysician

    metaphysician Not a Side-Kick

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    You guys need to stop taking every breathless unsourced behind-the-scenes rumor seriously. Especially when they include babble like "1.1B break even."
     
    #16 metaphysician, May 7, 2013
  17. KDM1986

    KDM1986 Midnight Sons Founder

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    I hope this is all a bunch of bull. Cause I can't believe for a second marvel is dumb enough too let all the cast walk and think people will be cool with an entire recast. Also I find it hard to believe that 1.1billion was the break even point for avengers. Hopefully this is just more stupid rumors.
     
    #17 KDM1986, May 7, 2013
  18. Mr. Dent

    Mr. Dent Registered

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    It's negotiations. THR and Deadline are probably overstating the actual gravity of the situations. Agents and reps make those kinds of threats with studios. As for the $1.1b numbers, that's probably "creative accounting".
     
    #18 Mr. Dent, May 7, 2013
  19. SpocksBrain

    SpocksBrain Internet Geek

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    Sounds like Hollywood business as usual. Not sure of what is newsworthy about any of this.
     
    #19 SpocksBrain, May 7, 2013
  20. Chewy

    Chewy REDACTED

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    It's only "news!" because Avengers made 1.5B and has a big online fanbase.
     
    #20 Chewy, May 7, 2013
  21. dsfjr1190

    dsfjr1190 Registered

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    A part of me wants to say the actors shouldn't have signed 6-film deals for such little money in the first place, the other part of me is annoyed that Marvel's cheapness could bring the MCU crashing to its knees.
     
    #21 dsfjr1190, May 7, 2013
  22. T"Challa

    T"Challa Registered

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    I honestly hope that 1.1 billion number is false. Because there is something seriously wrong with the system when u need the combined GDP of a few small countries to break even on a movie production.
     
    #22 T"Challa, May 8, 2013
  23. Chewy

    Chewy REDACTED

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    It's Hollywood accounting. It's all ******** and loopholes. Gotta love it

    Harry Potter 5 lost WB $167M :cwink:
    http://www.slashfilm.com/insane-stu...er-harry-potter-and-the-order-of-the-phoenix/
     
    #23 Chewy, May 8, 2013
  24. jmc

    jmc away for a while

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    You'd be surprised in spite of much money some films make at the box office how hard it is for them to turn profit.
     
    #24 jmc, May 8, 2013
  25. Mr. Dent

    Mr. Dent Registered

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    Studios make most of their money off of merchandising and home media sales these days anyway.
     
    #25 Mr. Dent, May 8, 2013
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