Eternals Eternals at the Box Office

[Spider-Fan]

Domestic OW actual.

See, this is why I wait for actual numbers. Because it ended up in the 70s and not the high 60s. But hey, I am just some crazy dude for waiting for such data according to some

 

[Evil Twin]

Hmmm I think for the longest time, doubling the film's production budget at the worldwide boX office if I'm not mistaken is what most people assume for the film to break even; and for the boX office numbers to be considered as okay, if not good. Aside from that, I don't know anything else.

The multiplier I've heard for modern films is 2.5 to 3 times to account for marketing as well as the production budget. Of course, with merchandising and the like who knows what the actual cost is these days.

It also should be noted that the rule of thumb only tells you whether a film turned a profit in theaters. VOD, physical media sales, etc. are all revenue streams still to come.

 

[Mysteryman]

I thought NTTD needed at least $900 million to break even. There’s an article somewhere about that.

From all reports, that is an accurate assessment of how much No Time To Die has to make to break even.

 

[Mysteryman]

See, this is why I wait for actual numbers. Because it ended up in the 70s and not the high 60s. But hey, I am just some crazy dude for waiting for such data according to some

If it had been in the high 60's, we would never have heard heard the end of it .
Of course, there will STILL be people who will say that Eternals did not make enough for it's debut.

 

[Yellow Cyclone]

So many unanswered questions from the first Jungle Cruise though.....

the rock wants a new floor added to his mansion

 

[TheVileOne]

If it had been in the high 60's, we would never have heard heard the end of it .
Of course, there will STILL be people who will say that Eternals did not make enough for it's debut.

I think what's more impressive is the high global take at $161 million.

EDIT, it seems highly possible Eternals might even make more than Shang-Chi worldwide.

 

[SomeOldGuy]

 

[metaphysician]

Part of NTTD's issue was all the money they sank into marketing right before COVID shut downs. That movie was like, a week or 2 away before it moved. So I think that is why that number is so high

Also, the movie had been fairly long delayed in development well before Covid. That adds to the costs.

 

[Comicbookguy339]

A pretty rough Monday drop.

 

[SomeOldGuy]

Pretty much in line with all the other drops today though.

The Numbers - Daily Box Office Chart for Monday November 8, 2021

 

[Prison Mike]

Wait…what was the holiday on the Monday after NTTD’s opening weekend?

 

[SomeOldGuy]

Wait…what was the holiday on the Monday after NTTD’s opening weekend?

Columbus Day

 

[Spider-Fan]

A pretty rough Monday drop.

Weekdays have been bad basically for all movies in the pandemic age. It's the weekend I am waiting for

 

[Prison Mike]

Columbus Day

Oh. If my company doesn’t give me the day off for it, then I don’t consider it a real holiday

 

[Spider-Fan]

There need not be any back and forth. You don't have to reply to me. IF you don't think there is a conversation to be had without the final numbers, why post in the thread until we have them at all?

Sound advice, and I probably will be doing that in the future.

 

[SomeOldGuy]

+23% discount Tuesday bump.

 

[Evil Twin]

You really shouldn't mix comparisons for Mondays with school in session vs. Holidays and summer recess. I'm sure being over 2.5 hours long doesn't help on a school night either.

I'm fully willing to believe that it may not have great legs based on reviews, Cinemascore, length, etc. I'm willing to wait until the second weekend to make that case though.

 

[SomeOldGuy]

You really shouldn't mix comparisons for Mondays with school in session vs. Holidays and summer recess. I'm sure being over 2.5 hours long doesn't help on a school night either.

I'm fully willing to believe that it may not have great legs based on reviews, Cinemascore, length, etc. I'm willing to wait until the second weekend to make that case though.

Things are likely to be a little weird from here through Sunday. Tomorrow is Veteran’s Day, which should boost numbers both tonight and Thursday. So the Friday jump isn’t likely to be as big, if it happens at all, depends on what Thursday comes in at. And if more demand is burned off tonight and tomorrow I wouldn’t be surprised if the rest of the weekend looked soft.

 

[Shuri]

71M OW. That's a pretty solid post-pandemic result.
Also taking into account the "lukewarm" critical reception.

Black Widow - 80M OW (- D+)
Shang-Chi - 75M OW
Eternals - 71M OW

Shangchi was really the underdog, nobody expected it to do as well as it did with critics and the General audience. I remember when the press were expecting 40m opening for it.

 

[Iceman]

Been too busy to follow the box office for this like usual (or even see the film yet ). Glad it managed at least 70m for OW. Hopefully it can do as well as possible with the time left. It’s a shame to see the MCU suffer when it tries something quite different.

 

[Shuri]

Having seen the movie, I get why some wouldn't like it, but I'm still hoping it makes 200m domestic and 500m ww.

 

[psylockolussus]

I don't think it would hit $200 million in North America. I would surprised if it outgrossed F9 in North America as well. I'm hoping for at least $150 million.

 

[Prison Mike]

Looks like international box office will carry this movie. I wonder if it will hit Disney+ by Christmas?

 

[Spider-Fan]

I have a feeling this movie may play better in international markets than the US. So I can see the international numbers being strong enough to justify more.

 

[Mysteryman]

I have a feeling this movie may play better in international markets than the US. So I can see the international numbers being strong enough to justify more.

Looks like all of that cast diversity might pay off internationally.