Ow. The footage of Thing from the trailers was better than that bust. Once again, Fox's Marketing department proves to be a headless chicken. Remember how much promo there was for Spy and DOFP from marketing? Yeah, not much. Fox's corporate policy is to get the people involved to want to talk about it. They believe in slashing marketing costs by using Twitter and talk shows by the cast and crew. Except Trank hates the media, treated the cast like crap to the point where they don't want to discuss the project and locked all the producers except for Kinberg out of the editing room to the point where when they finally saw the footage, they demanded extensive reshoots. Hate on the bust all you want but that doesn't get past the fact that Josh Trank is a poor fit for Fox's corporate culture.
And what is up with that photo shoot? That has nothing to do with the film. It isn't related to anything. Why is Fox doing that instead of a press tour?
