If only wanting to cast a certain gender in a movie is seen as a gimmick (or gender-pandering as a couple idiots online have termed it) than I guess Hollywood has been doing gimmicks/gender-pandering for years with 95% of their movies...
I just don't get why it's a big deal.
It really isn't a big deal in reality... but we fans don't like to live in reality. And when we don't like something we'll find whatever we can to justify why others shouldn't like it either.
I just had a conversation with my wife. She's a Ghostbusters fan. Not as big as me, grant you, but a Ghostbusters fan. She's far from a feminist and her friends also, but she said hearing this news made her very excited for the film. She grew up with her guy friends playing Ghostbusters, but she could never be a Ghostbuster. She had to be Janine because girl Ghostbusters weren't a thing. But now she and all her friends are excited to see that there's now Ghostbusters that their daughters can grow up and relate to.
Now I know what someone would say: "Why do they all have to be girls?" They don't, really. Very true. But... why can't they all be girls? Why does a man need to be a part of the group? Why can we not connect to a film, as males, if the male isn't the hero? That's what we ask of most women, isn't it? And isn't it a bit sad that if it was an all male cast that this whole gimmick thing would've probably not even come up? Sure we're still angry for erasing continuity or recasting iconic characters and I'm not saying we'd all be happy at this idea if it was a reboot with all males. But would any of us be saying that no girls in the group is the reason we are against it? Probably not, because that's not the issue. We're mostly strapping men hear who are used to being the hero. It's the way things are. That's how we've been raised.
Yeah, I'm not saying all of us are out trying to destroy a woman's right to vote or working to decrease their pay. We're not hate filled people. Cynical as hell, but not necessarily hateful. But being a sexist doesn't mean you go around slapping a woman's but while you send her off to pour more scotch, it's failing to recognize that there is a problem just below the surface, that there are persons out their who are singled out and assumed to be a certain way because they are a woman or black or Muslim. We don't recognize our own privilege and only act when that privilege is attacked.
Yeah, we don't go around saying, "Let me say something sexist," but we might say, "Having an all girl group is a gimmick (undertones: Because that's just not the way it's supposed to be."
If the voice of the women I've talked to rings true, this movie, if good, could make a lot of money for giving those little girls who grew up in the 80's a chance to be Ghostbuster.