metaphysician
Not a Side-Kick
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Eh, I would say it is accurate that a movie has to gross double its budget in order to be profitable *in theaters*. And certainly, studios care about that a lot, such that failing to do so is at least a certain degree of failure ( possible exception: movies deliberately created with the intent of merchandising ). Its just that this is not the whole story, and there is a whole spectrum of success between "smashing hit" and "Green Lantern".