But this is the problem Disney are now facing. They're so reliant on these brands, and by association these actors who are the face of the brands, to maintain the cash flows. If they were creating new content all the time losing Guardians or Pirates wouldn't be an issue, but they're not, they are relying on existing brands to get them through. The problem with that is when the brands starts to turn bad. We're already seeing it with Star Wars. Disney, through lack of innovation, have boxed themselves in here.