Then you'd be a Zombie AND you'd be losing money. Marvel's stock price has been hovering around 26-29 for it seems like forever. Hit movies, and record comic sales don't seem to really effect it.
And marvel's had a LOT of success the last few years. Which tells me something I've always suspected. The business model of comics is more like professional sports than it is soft drink companies. In other words, Coke and Pepsi compete directly in the market place for the other's dollars. every dollar that Coke gains is Pepsi's loss. Sports leagues (with the exception of baseball) realize that as a league, they are competing with movies, concerts,other sports leagues, etc. The more popular the league is, the more people will want to come to games, even if just to see the opposing team. Comic companies should realize that they are in a situation that the phrase "A rising tide lifts all boats" definately applies. So DC doing poorly is NOT good news for Marvel fans. And that's just the money aspect of it. Marvel has been doing a lot of good stuff, and part of that motivation comes from the fact that DC is nipping at theur heels. Take that pressure away, and it'll be status quo type stories, cranking 'em out for the $$$.