I'll bite.
NEW AVENGERS vs. OLD AVENGERS: PRO'S AND CONS
New Avengers:
Pros:
- Hot, popular, A-list writer. Like or dislike Bendis, that's precisely what he is to Marvel currently. Their #1 ace.
- Great sales. NEW AVENGERS is quite possibly Marvel's best selling ONGOING title. Other top sellers are often mini's.
- Like it or hate it since DISASSEMBLED, this has sparked an editorial interest in Marvel Heroes and the General MU, which for many years had been neglected in favor on focusing on the X-Men franchise. Save for Thor, CAPTAIN AMERICA and IRON MAN got relaunches that, latenesses aside are selling well. Plus you have to add YOUNG AVENGERS, the best new Marvel title since RUNAWAYS that never would have come to be without NA and it's premise. Compare this to the late 90's when all that most MU titles (that weren't Spider-books) did was react to or imitate whatever was the crossover at the X-books.
- Better access to new fans. Whether because of a new #1 or some of the bigger characters, that's what some claim is true. Who am I to agrue?
- More popular characters. Vision, Hawkeye, Wonder Man, etc. are all cool characters, but none of them are going to sell a Top 10 book by themselves these days. Love it or hate it, Spider-Man & Wolverine are characters who can pull decent sales even in books where their writers/artists are subpar or even terrible. They're Marvel's Top 2 characters in terms of fan and public popularity. And from statements made in a featurette from ULTIMATE AVENGERS, it's clear to me that getting these two on the Avengers was Joe Q's goal for revamping them in '04, regardless of who was writing it or how they got there. Blame Bendis for the rest of the roster if you like, but these two were locks from the planning stages, methinks.
- MORE EDITORIAL/PROMOTIONAL SUPPORT. When was the last time the core Avengers title was embraced, nurtured, promoted properly, etc.? The Old Avengers didn't have that since, argueably, when Busiek and Perez relaunched volume 3 in the late 90's. Meanwhile, every issue of NA is treated as a huge event, that you can't miss.
- Advancing some B-Listers. Comments about Bendis' fetishes aside, folks like Jessica Drew and Luke Cage were still B to C List Marvel characters until Bendis took a shining to them and ampped them up (although Cage got started on ALIAS and PULSE). Now both are popular enough to be getting ESSENTIALS volumes. Spider-Woman even got a mini and sole status to that name again, being the FIRST heroine to take that mantle.
- The consept of Drew being a double agent for HYDRA and SHIELD with the NA in the middle is actually interesting.
- It is always at the forefront of the Major Marvel events, whereas past incarnations of the book in later years were just reactionary tie-ins.
CONS:
- Bendis' continues with predictable juvenile dialogue in which grown people, hardened maniacs, cops, wizards, mutants, aliens, etc. all sound like lippy 11 year olds. The SAME lippy 11 year olds. This works in USM because most of the cast are teenagers, but it becomes glaring in NA.
- Despite the fact that they're argueably the top draw characters, Spider-Man and Wolverine have been almost useless in many of the stories. Spider-Man at least is sometimes used for comic relief, some science knowledge or some "battle experience" (like against Electro or entering the Savage Land). Wolverine, by contrast, made his biggest contribution in his debut issue on the title by making Drew look tough by "owning" him (something NO HERO is allowed to do in Marvel these days; not even Silver Surfer with the Infinity Gauntlet would be allowed to beat Wolverine these days), and ever since he's done surprisingly little.
- The team itself is a mismash that hardly assembles. In almost 2 years worth of stories, I can recall the entire team assembling maybe twice, and that includes the Annual.
- The team, full of very experienced heroes like Cap, Iron Man and Spider-Man, are almost inept and useless when it comes to a major battle. Surprisingly, they've had very little of them. No invasions by aliens, no amassing of the Masters of Evil, even Ultron decided he'd rather fight the Runaways than THIS team. That says a lot. Out of all of them, he continues to assume that 616 Spidey is the same helpless, useless, inept superhero who needs his GIRLFRIENDS to save him in battle like he is in USM.
- Bendis' writing style is awkward with mainstream team heroics, which he seems uninterested in. Most of the team's battles have the team not even claiming victory, but wading into aimless violence until some outside force, be it SHIELD or Daisy "Unbeatable Female" Johnson, came in, effortlessly solved the problem, and then talked down to the heroes. This happened with Sauron, sort of happened with the Hand/Silver Samurai, and it occurred again with The Collective/Magneto.
- Lackluster villians, all of them. Electro was a wuss, Sauron and Samurai are X-Men villians (at times degenerated into Wolverine villians, which he wasn't around to fight half the time), and the Collective was an empty plot device that served just to complicate stuff.
- Digging up the wounds of HOM/Xorneto. Fans almost universally claim HOM was underwhelming and that Xorneto makes no sense, but because Bendis was involved in writing much of that stuff with DISASSEMBLED and HOM, that means it's part of HIS continuity, which trumps all others, which means he gets to revisit it again, and again, and again. It'd be like if the "armored Cap" years kept getting dug up, homaged, revisited, and complicated just because that writer who invented it now was on CAP again. Please, just let HOM/Xorneto/Wanda-as-a-plot-device end. Come up with a new trick for once in your life, Bendis. Lord knows you can't do it in USM, at least try harder here.
- I'm going to say this, and it's a LACK OF TEAM COHESION AND CONNECTION. People say, "oh, but they interact like real people", but they don't, they interact like children half the time. Why aren't they working on team-training? Cap, Iron Man and Wolverine all come from teams where that stuff is essential. Why isn't Spider-Man talking to Cage about his life's experiences trying to be a hero, a husband, and even, once, a father? Bendis is ballsey enough to kill off C-Listers, but he's still one of the gutless cowards afraid of bringing up that dreaded "spider-baby", huh? Because LORD knows Joe Q would fire his #1 ace on the spot, right, and hand DC their edge over that, right? Why aren't Drew and Logan interacting like friends and hanging out more, considering they used to work together, for YEARS, in the early run of WOLVERINE's first solo ongoing? I could go on about the many, many ways this team could work out and bring about more of that "family/team cohesion" that folks loved about the Old Avengers if only they didn't spend much of their time together in decompressed battles or bickering like junior high students.
- The concept of Drew being a double agent for HYDRA and SHIELD with the NA in the middle is actually interesting, but like many of Bendis' ideas, it's fascinating initially and then has been ignored or bungled. I swear he'd make a better editor than writer, simply because he DOES have some great ideas, just seems to bungle the execution of a lot of them.
- The book's Top selling status, with their #1 writer, means that it can get away with more errors, mistakes, and so on without fear of reprisal.
- Like many Marvel books, it chooses to date itself terribly via pop culture and topical subject matter, while simeltanously the editorial department poo-poo's past Marvel regimes as "simplistic", failing to see how they repeat that history. They simply are more pretentious about it.
- A parade of different artists means that at least 1/3rd of all of the issues have shipped late, historically. Which by today's standards isn't so bad.
- Like many Marvel books, it is almost ashamed of anything that happened before 2001 and is ashamed to call itself a "superhero" book, and so it rarely delves into that stuff in favor of the rather tired plot device of "conspiracy". And to those who say, "well, overblown supervillian battles are equally tired", I'd retort, "but not as equally pretentious". Granted, Bendis himself is not the best writer for that kind of thing.
- Has allowed Bendis to gain more of a status as a "mainstream Marvel writer" that allows him to write the year's event at times or even launch a book about the Old Avengers, when he clearly is better suited in solo hero books or crime noir (or combos of both, like DAREDEVIL) than he ever has been, and ever will be, on a mainstream superhero book. And that is a shame because I'd rather read him where he is more comfortable, because he produces far better work. Even mediocre, predictable issues of USM are sometimes better than NA in story quality.
- Provided a run that has allowed Bendis to butcher, either narratively and/or physically, a lot of Marvel characters.
- After going about a complicated explaination about why the old Avengers had to "disassemble", made Cap & Iron Man look like ******s by re-assembling a team with far less familiarity and far more unstable members (Sentry and Wolverine have both provided huge threats to the world or national security, and Drew is an outright spy).
- Making a big deal about Ronin, who when all is said and done was merely a guest star. Ms. Marvel's been more of a team mate than Ronin.
OLD AVENGERS:
Pros:
- Launched by Stan Lee & Jack Kirby in 1963, it was Marvel's response to the success of JLA (or capitlizing on what they'd achieved with FANTASTIC FOUR) as well as a way to have various superheroes who weren't in their own ongoings (but rather appearing in anthologies) to star together on one stage. Historically, THIS is what the Avengers usually were; NOT a collection of "Marvel's Top Characters", because even by 1963, there were far more popular characters than Wasp or Giant-Man. AVENGERS was where a few top characters would lead some B and C listers into becoming more well known and veteran heroes while bonding eventually. Had THE AVENGERS been seen as merely a parade of A-List characters, then Spider-Man would have joined the team GENERATIONS ago, but never did because it didn't fit the Avengers, and it didn't fit his character appeal.
- Has a parade of top talented people and runs, of which there are too many to list.
- Has that 40 years of team history to build upon for ore for new stories, something the NA doesn't have and doesn't wish to attempt.
- Provided a steady fanbase that sun-drenched superheroism that they craved, battling the sort of threats you rarely saw in other books.
- Allowed more fans to have a wider knowledge of the MU as well as to be introduced to great characters they may not have known well. Despite NA's success, it is simply providing "more of the same" with Wolvie & Spidey.
- For most of it's run, issues cost less than $2.99. What? It's true.
- Collected stories sometimes age a lot better and provided more classic storylines that today are homaged, not repeated. Even later stuff like the Busiek/Perez run of the late 90's provided top fodder for future creators.
- Providing the MU with some really decent villians, many of whom still float about as either Thunderbolts or constant threats (Ultron).
CONS:
- Also had some cheeseball elements of the times. When AVENGERS was good, it was great, but when it was HAMMY, it was bad, almost to the point of being unreadable.
- Was neglected for a good long time after the X-MEN shot to stardom and spent many years in the 90's copying them, right down to wearing stupid jackets. It didn't always get the best talent, often was ignored in promotional material, and ended it's run before DISASSEMBLED with Austen, only one of the most reviled and unpopular Marvel writers since Mackie FINALLY left the Spider-books. It was allowed to hit rock bottom without anything to stop it until DISASSEMBLED, when the grand solution was, "take our rising star writer and an artist hot off ULTIMATE X-MEN, and tell them to go nuts".
- The sheer amount of characters who were either former members or "reserve members" sometimes reached the point of ridiculousness. You'd have a harder time finding a Marvel hero who WASN'T either asked to join, once joined, or was a part-timer. You could argue the same for the JLA, of course, but two wrongs don't make a right. That takes a little away from the "veteran" members.
- Kang always had a stupid costume. There, I said it. Galactus in a tutu would look scarier.