February 9, 2016 | 03:00PM PT
Dave McNary
Film Reporter
@Variety_DMcNary
The
Captain America: Civil War trailer that aired during the Super Bowl dominated social media volume on the day of the big game, according to a survey by comScore.
The Captain America TV spot generated 196,000 conversations about 95% of them on Twitter and the rest on Facebook during and after Super Bowl 50.
The total was a higher volume than the combination for the rest of the official movie spots, led by Foxs X-Men: Apocalypse at 26,900, Universals Jason Bourne at 19,700, Disneys Jungle Book at 18,400, Paramounts Teenage Mutant Ninja Turtles 2 at 8,500, Foxs Independence Day: Resurgence at 4,300, Paramounts 10 Cloverfield Lane at 2,700 and Universals Secret Life of Pets at 1,800.
The Captain America volume also topped last years top films, Jurassic World and Furious 7 both of which generated about about 47,500 conversations.
Disneys Super Bowl ad for Captain America: Civil War dropped during the pre-game show Sunday, asking viewers to choose a side: #TeamCap or #TeamIronMan. While Steve Rogers and Tony Stark were able to work together before, thanks to a common goal, a rift forms between the two in Civil War, splitting the superheroes up.
Robert Downey Jr. and
Chris Evans return as Iron Man and Captain America, respectively. Additionally, Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Paul Bettany, Elizabeth Olsen and Paul Rudd will be coming back to the franchise.
Along with Hollands Spidey, Chadwick Bosemans Black Panther will also make his Marvel debut in Civil War. Captain America: Civil War, directed by Joe and Anthony Russo from a script by Winter Soldier writers Christopher Markus and Stephen McFeely, will hit theaters May 6.
#TeamCap was a global and U.S. trend on Twitter in the fourth quarter. Disney launched 11-character emojis at the spots kickoff.