The projections from China are looking pretty bad. Not enough Chinese actors? Or maybe a Chinese lead next time. Maybe Disney/Lucasfilms will stop sucking up to China and realize that Star Wars is not happening there.
The strategy preceding 2016’s release of The Force Awakens — the first Star Wars episode distributed by Disney — was an all-out marketing blitz. There’s nothing that says “We come in peace” more than 500 Stormtroopers lined up in battle array on the Great Wall of China.
On the practical side of things, Fox and Disney formed a partnership with internet giant Tencent to stream all six prequel films and opened a dedicated portal for viewers to learn about the Star Wars universe…and to sell merchandise.
And maybe Disney’s most interesting move to bring in Chinese youth: hiring “it” boy Lu Han as official Star Wars ambassador. Tasked with posting Star Wars-related Weibos to his millions of followers and gyrating in The Inner Force, a music video directed by Monster Hunt-helmer Raman Hui, Lu Han’s impact on The Force Awakens’ box office is still up for debate.
The film scored a robust two-day opening weekend of $52.6 million fueled largely in part by Disney’s marketing hype and groups of older, dedicated Star Wars fans.
Those new to the universe, however, were bored stiff by The Force’s by-the-numbers plot, outright confused by its character relationships, and unimpressed with a level of swordplay that they were more used to seeing in low-budget television series. Negative word of mouth hobbled the film in subsequent weeks and it ended with RMB 826 million ($124 million).
It’s this bad taste in the mouths of younger Chinese moviegoers that Disney must overcome with Rogue One: A Star Wars Story (星球大战外传:侠盗一号, opening Friday, January 6.
http://chinafilminsider.com/screen-china-force-not-strong-rogue-one/
I'm not sure about other parts but I can confirm that the lightsaber duels in SW in general are nothing impressive in the eyes of Chinese audience (disclaimer: I'm not Chinese). Other stuff that attract US audience (space opera and fantasy elements, space ship, etc) might not be the taste of Chinese audience.
Btw OD is $10.3M.
http://chinafilminsider.com/screen-china-force-not-strong-rogue-one/
I'm not sure about other parts but I can confirm that the lightsaber duels in SW in general are nothing impressive in the eyes of Chinese audience (disclaimer: I'm not Chinese). Other stuff that attract US audience (space opera and fantasy elements, space ship, etc) might not be the taste of Chinese audience.
Btw OD is $10.3M.
Box Office wise they saved movies like Terminator: Genisys & Warcraft but hate Star Wars ? Maybe now Disney will stop sucking up to the International Audience
Chinese audience do like high quality films though, Furious 7 made 390M, Zootopia 240M, Jungle Book 150M, Hacksaw Ridge 52M (with good chance reaching 60M), Your Name also did very well, and there's nothing flashy about Hacksaw Ridge and Your Name. Too bad we apparently don't have a Chinese poster in SW sub forum to ask about Chinese audience's taste in movies.
Anyway I do agree that Disney should prioritize their marketing campaigns smartly. MCU movies should be promoted in China heavily, Disney animation (especially musical) in Japan and South Korea, SW mostly domestic, Pixar domestic and Japan.
Btw doesn't Kelly Marie Tran's character lead the B plot with Finn in Episode VIII? That might help a bit (even though she isn't Chinese).
MCU is massive in China, heck Ant-Man made more money that BvS over there.
MCU is massive in China, heck Ant-Man made more money that BvS over there.
Yeah China loves their Xmen and MCU movies too. I wonder how much Deadpool would have made there. I think Star War just feels a bit too weird and bizarre to them. The original trilogy never caught on there and Disney's obsession with callbacks and rehashing stuff is not helping.
Gitesh Pandya
@GiteshPandya
#RogueOne drops from #1 spot FRI w/ $6.1M & may be headed for about $21M wknd. Big post-holiday slowdown, cume shd rise to around $476M.
Star Wars belongs to the world.Let China eat up Transformers and fast cars. Don't pander do them when it comes to OUR #1 cinematic property.
Star Wars belongs to the world.
The Fast and the Furious cast is very diverse.I wonder if perhaps even overseas they dont want the PC / SJW stuff ruining entertainment ? They have always ate up our Blockbusters but Rogue One & Homecoming went out of their way for the SJW / PC crowd & maybe the International Audience is noticing it ? Look at Ghost In The Shell the only people whining about ScarJo are stupid ass Americans. The Homecoming Box Office is gonna be interesting Internationally based on Rogue One flopping
The Fast and the Furious cast is very diverse.
TFA and Avatar are the ideal movies for SJWs.
They're also among the three biggest movies of all time.
I don't think female and multiracial heroes negatively impact box office.