BatLobster
Trailer Timewarper
- Joined
- Mar 18, 2012
- Messages
- 16,532
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I think a lot of this is because of the pandemic setting things back, but I agree, studios are too spoiler averse these days. They don't need to be so secretive. A premise would do. It's hard to just get excited about a title sometimes. The average moviegoer doesn't keep track of these things like we do. People will be spoiled if they choose to find them, it doesn't effect most people.
Yeah I think it's pandemic related too, but you'd think things would be starting to gear up again. I'm all for keeping spoilers under as tight of a grip as possible and preserving the joy of discovery for the audience.
But at the same time, I seriously question if your average audience member has any clue any of these big franchise movies are coming at the end of the year. That seems weird to me. I think there's an art to creating awareness and buzz without giving the whole game away. That used to be the point of teaser trailers.
The days of seeing alot of trailers 6 months to a year early is over except for the jurassic world trailer which is only to help get people back into the theaters. Studios want you hyped and ready to go with 2 - 3 months. 6 months or more can kill hype for a film in alot of cases. Now of course there are exceptions to my statement so keep that in mind.
Don't forget The Batman. I think they took advantage of a great opportunity there and created a huge amount of hype way in advance.