Subject: Re:
So ****ing great
Sent from a device that cannot spell
On Jan 30, 2014, at 9:20 PM,
Here is our preliminary buzz report. We are getting the full report
tomorrow morning which will include the percentage of positive to negative
buzz.
The Amazing Spider-Man 2 - Super Bowl Ad Part 1 Buzz Report
The "Will-She, Won't She" dialogue is in full-force. Lots of debate on
the fate of Gwen. This is the number one topic of discussion right now.
Since its launch, The Amazing Spider-man Super Bowl Ad Part 1 buzz has
been high in volume across social media, cinephile, and comic book sites,
along with YouTube. Broad entertainment sites are beginning to pick up
the spot as well. Overall tone is positive/neutral, with main topics
being discussions around whether or not Gwen Stacy will die and general
excitement for the film. There is are also excitement over the Super Bowl
itself this Sunday with many stating how this finally gave them a reason
to watch the big game. A tertiary topic (lower in volume) is conversation
around possibly spoiling the fate of Gwen Stacy. Moviegoers are worried
that we may give away the fate of her character in the Super Bowl Spot on
Sunday.
Also great news is compared to past reports, we are seeing are far less
negative discussions around the CGI.
Consumer comments below:
POSITIVE
- WOW that #SpiderMan AD blew my mind another reason I can't wait til the
Super Bowl !! To see more !! #TheAmazingSpiderMan (TWITTER)
- GIVE ME THE AMAZING SPIDER-MAN 2 ALREADY PLEASE C'MON!!!! MAY is TOO FAR
AWAY!!! (TWITTER)
- The only reason I¹ll be watching the Super Bowl! (TWITTER)
- PRAISE! (TWITTER)
- The Amazing Spider-Man 2 is looking SOOOOOO GOOD. (TWITTER)
- My excitement for this movie is getting enormous (TWITTER)
- Can¹t wait until Sunday evening (TWITTER)
- OMG THE AMAZING SPIDERMAN 2 PLEASE COME OUT EARLY LOL (TWITTER)
- The amazing Spiderman 2 trailer looked epic. May 2nd. Hurry up!!
(TWITTER)
- Colour me impressed, can't wait to see more! (TWITTER)
- YESSSSS (TWITTER)
- @SpiderManMovie looks good so far - look forward to seeing more soon
(TWITTER)
- The amazing Spider-Man 2!!!! Can't wait to see it!!! #spidermanfan

)))) (TWITTER)
- The new Spider-Man mini trailer was beast, can't wait for part 2 Now
theres a reason for me to actually watch the Super Bowl (TWITTER)
- The Amazing Spider-Man 2 is going to have the greatest action sequences
of any superhero movie ever. Probably in film period! (TWITTER)
- ok, that's just Epic (YOUTUBE)
- HOLY **** F***ING AWESOME (YOUTUBE)
- This movie is going to be intense (YOUTUBE)
- So goooood (YOUTUBE)
- AMAZING (YOUTUBE)
- HOLY JESUS (YOUTUBE)
- ****yn awesome, i cant , i cant wait for this movie, i want to see it
now (YOUTUBE)
- ****ing amazing!!! (YOUTUBE)
- Holy **** I'm ****in freaking out that was awesome!!!! (YOUTUBE)
- OMG (YOUTUBE)
- ****IN AWESOME (YOUTUBE)
- NO DAMN IT!!!! Im not even into Football, but im gonna watch the
superbowl just to see the rest of the trailer!!!!!!!! (YOUTUBE)
- Omg I'm going crazy this is ubeliveble and amazing I can't freaking wait
to see this movie !!!!!!!!!!!! (YOUTUBE)
- that was an intense teaser of the super bowl trailer. It looks
fantastic. It's going to be great movie. (YOUTUBE)
- If I could get the name of that theme, that'd be great (YOUTUBE)
- Holy ****IN ****!!!! That was sooooooo bossssss!!!!! (YOUTUBE)
- So pumped for this, bring on the Super Bowl, and haters it's not
spoiling because everyone knows what's gonna happen (YOUTUBE)
- WOOO! (FACEBOOK)
- Finally a closer look at the goblin. Looks pretty freaky (FACEBOOK)
- That. Was. Beautiful. (FACEBOOK)
- MORE NOW PLS (FACEBOOK)
- Having Hans Zimmer to score your movie gets me more pumped and excited!
(FACEBOOK)
- Thia movie is giving me heart attacks. They need to release it sooner.
(FACEBOOK)
- seen this and there's another trailer now I have a reason to watch Super
Bowl lol (FACEBOOK)
- Omfg Omfg Omfg Omfg Omfg Omfg Omfg Omfg Omfg Omfg Omfg Omfg (FACEBOOK)
- I don't get why people don't like spider man. He's still badasd
(FACEBOOK)
- My heart stopped at how awesome this is!! (FACEBOOK)
- Sweeeeeet! I had no idea we were getting a minute-long TV spot.
(FACEBOOK)
- lol, I am trying to stay away from all the teasers and trailers but
this looks too good! Definitely watching the Super Bowl just for the other
half. Lmfao (FACEBOOK)
- The music sound the same as the Revenge of the Sith music they used in
that move really adds a nice and powerful touch to this scene were we all
are sure Gwen dies (FACEBOOK)
- ima be the first one there boyyy nobody likes spiderman more than me
(FACEBOOK)
- I turned it off 4 seconds into it. I dont want to spoil anything for
myself. I'll wait until the Super Bowl to watch this AWESOMENESS on a
giant HDTV! #gospidey (FACEBOOK)
- can¹t wait for this movie (FACEBOOK)
- Thank you mr Zimmer u rock my friend (FACEBOOK)
- This movie is going to be great cant wait (FACEBOOK)
- Looks AMAZING (FACEBOOK)
- Cool actionnnnnnnnnnn (FACEBOOK)
- Hope the 2nd part is just as epic as that was but I don't see things
going well for Gwen. (FACEBOOK)
- maybe I¹ll watch the Super Bowl now! (FACEBOOK)
- OH HELL YES!!! This is getting me even more hyped up for this movie.
Let's GO! (FACEBOOK)
- Make it Sunday already! (FACEBOOK)
- Mind blown can't wait to see this in Glorious IMAX (FACEBOOK)
- Damn!!! Intense!! and this is just 40 seconds, cannot wait for the new
trailer! (COMING SOON)
- I wanna see this movie now. Can't wait for the second part of the super
bowl spot. (COMING SOON)
- DAMN this looks sooooo good I can't wait to see it (COMING SOON)
- Dare I say it looks..........amazing??

(SUPERHEROHYPE)
- Oh, we are LOVING this! Honestly can't wait for the actual movie.
Getting a similar giddy feeling as before the first Spider-man Sam Raimi
movie came out. (SUPERHEROHYPE)
- Film looks great and looks much improved over the first rebooted film. I
was very skeptical at first, but it looks like we'll have another good
Spider Man film again.I just hope they didn't show us the scene where Gwen
snaps her neck. (JOBLO)
- I'm not gonna lie...that was pretty amazing (COLLIDER)
- that was actually pretty ****in cool, especially that last shot. reallly
digging that zimmer score (COLLIDER)
- OMFG!!!!!!!!!!!!!!!!!!! (COMIC BOOK MOVIE)
- Man. Anyone ekes feel the CGI improved? That was awesome. I swear, this
year looks GREAT for CBM's. Damn there everyone has my ticket and
excitement. (COMIC BOOK MOVIE)
- Move over DOFP, this is now my most anticipated CBM this year (COMIC
BOOK MOVIE)
- Wow, safe to say this movie looks INCREDIBLE (COMIC BOOK MOVIE)
- AHHHHHHHH! I'm so excited. and MAN are they keeping that green goblin
under wraps. Even slowing it down it is hard to get a good look at him.
(COMIC BOOK MOVIE)
- Damn there's gonna be SO MANY awesome movies this year!! (COMIC BOOK
MOVIE)
- Can't wait, holy [frick]ing ****! Looks amazing! I think he'll kinda
drop her then cue the famous scene (COMIC BOOK MOVIE)
- That was a decent trailer. This movie is starting to look "amazing"
(COMIC BOOK MOVIE)
- Wow!!! Anticipation just got higher!!! (COMIC BOOK MOVIE)
- man hurry up may (COMIC BOOK MOVIE)
- INCREDIBLE!!!!!!!!!! (COMIC BOOK MOVIE)
- OOOH MYYY GOOOOOOD!!!! (COMIC BOOK MOVIE)
- Siiiickkkk! (COMIC BOOK MOVIE)
- HOLY ****!!! (COMIC BOOK MOVIE)
- geekgasm all over the *****ing place (MOVIE WEB)
- Oh hell yes (NEOGAF)
- Hyped. Can't wait May 2nd wow. That is coming fast. (NEOGAF)
- Oh yeah, that last scene. That outfit, I better hear a SNAP (NEOGAF)
- Want! (NEOGAF)
- Can't wait to see the rest. Andrew Garfield makes Toby look like a *****
in comparison. Organic webshooters GTFO. (IGN)
- This movie looks really cool. I do not understand the hate. And this is
coming from a HUGE DC fan. (IGN)
- That was ****ing awesome. I mean I disliked TASM but that was awesome.
I'm sold. (IGN)
- i cannot wait for this.... this looks like it will be the best Spiderman
movie yet ... although the Green goblin looks too similar to the Harry
Osbourne's goblin in the last trilogy. I hope he at least looks
goblin-like unclose (IGN)
NEUTRAL/MIXED
- Well Gwen's dead (YOUTUBE)
- GWENNNNNN!!!!!!!!!!!! (YOUTUBE)
- Is this Gwens Last day on planet earth? (YOUTUBE)
- Gwen !!!!!!!!!!!!!!!!!!!!!!!! NOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!

(YOUTUBE)
- If Gwen dies... oh man. It's so cool cause people who don't know the
comics will be so shocked. Even I will be a little too I got to admit lol.
(YOUTUBE)
- Really hope the CGI is proccessed by the time the movie is realeased ik
that takes along time but damn a few months away and this is how good the
CGI is as of right now? Anyway well anyone who thought Gwen might die in 3
instead kinda clear she's going to die in this one. Probbably at last
second that way people will definatly see the third. (YOUTUBE)
- When I saw Spidey reaching up, I was like, what are you doing Spidey?
And then when I saw Gwen: Oh god no...she's screwed (YOUTUBE)
- Soooo... it will happen or not? Dilemma... (YOUTUBE)
- RIP Gwen Stacy? #SpiderMan (YOUTUBE)
- Snap!.....sniff sniff (YOUTUBE)
- That glider looks so much like the comics (YOUTUBE)
- Okay I teared up at that Spider-man add preview. I have problems.
#GwenStacy <https://***********/search?q=%23GwenStacy&src;=hash> (TWITTER)
- I think I need to bring a box of tissues to see The Amazing Spiderman 2.
(TWITTER)
- Are they teasing the death of Gwen in this new Spider-Man tv spot? Seems
like it could be (TWITTER)
- I have 20$ on the line saying Gwen Stacy is dying in this new Spiderman
movie. (TWITTER)
- The end shot of that TASM2 trailer reminds me of the shot in Spider-Man
2 where Peter grabs MJ in the cafe to save her from the thrown car.
(TWITTER)
- Looks like this is where Gwen gets killed by the green goblin in this
one (FACEBOOK)
- I think we all just saw a glimpse of where gwen dies (FACEBOOK)
- Well, glad to see Spidey learned his lessons on how to safely catch Gwen
Stacy now. (FACEBOOK)
- Oh, No. Gwen dies doesn't she...(FACEBOOK)
- Movie looks great but I don't like how they did Rhino. (FACEBOOK)
- If Gwen dies they made it so obvious. I know she died in the comics, but
do you really think a movie would make it THIS obvious? (FACEBOOK)
- This movie to be effective and not feel cramped must be at least 2 and a
half hours long.(bordering on 3) ..If The Dark Knight could do it..So Can
Spidey (FACEBOOK)
- Is the green goblin going to kill Gwen in this movie?

(FACEBOOK)
- Yupp she's wearing the same outfit as in the comic, she's definitely a
goner. (FACEBOOK)
- Yeah, the way he grabbed her while she was falling sounded fatal. Lol it
was a loud thud. (FACEBOOK)
- Bye Gwen <j3 (FACEBOOK)
- Last seconds of the video....if she dies a part of me dies with her D:
hahahah (FACEBOOK)
- RIP Gwen Stacy L (FACEBOOK)
- Gwen death will happen! (FACEBOOK)
- Looks pretty cool especially the ending shot. I'm still not sold though
on the special-effects still looks a little shaky but this could be just
my nerves talking (FACEBOOK)
- Sooooo Gwen doesn¹t die????? (FACEBOOK)
- GWEN STACY ITS GONNA DIE!!!! (COMING SOON)
- It looks like she is already dead. (JOBLO)
- ...I seriously don't think Gwen is going to die in this movie. I mean,
who spoils the death of a major character in a commercial for a
commercial?? It'll be a classic bait-and-switch. Tease the iconic death,
get the fanboys all whipped up in a frenzy, but when the movie finally
comes out, she either doesn't come close to dying, Peter saves her like
any other time, or the film ends on a cliff-hanger where she looks like
she's about to die. But in any case, I have a feeling the death will
happen (JOBLO)
- This looks pretty good. I hope I'm not disappointed. They are hinting at
Gwen's death, but there is no buildup for the Goblin. They may be shaking
things up and going off canon. If it's well done, I'm OK with that.
(SUPERHEROHYPE)
- I don't want Gwen to die. Can't there be one world, one universe, where
Peter and Gwen get a happy ending? The two of them are so great together.
(SUPERHEROHYPE)
- That Gwen outfit at the last scene...uh oh (SUPERHEROHYPE)
- Well damn, now we know how she dies. (SLASH FILM)
- Great TV SPOT!! I¹ve had some reservations about this film but I¹m
liking what I¹m seeing, even though Sony is sort of spoiling it already
(SCREEN RANT)
- When I first saw this, I was like, "O GOD NO GWEN PLEASE DON'T LEAVE
ME!" But then I thought a little more. Why the hell would they basically
show us her death in the trailer when they know that the educated audience
knows that Gwen dies and is expecting it? No, she won't die here. They
want to pull us in. She'll survive that fall and die in the third movie to
show that Spider-man can't always save her. It'd be more powerful there.
(HYPABLE)
- wow that last scene...Gwen's death maybe? (IGN)
NEGATIVE
- oh my god sony why did you show that at the end!!!!!!!!!!!!!!!!!!!! it
could have been a moment in which we would have thought gwen was going to
die but know now when green goblin throws her we know she will just be
saved by spiderman thanks sony (YOUTUBE)
- Dat CGI tho (YOUTUBE)
- Ugh the amazing spider man 2 is going to bother me now (TWITTER)
- Spider Man's new super bowl trailer, way too many spoilers!! (TWITTER)
- Drowning on the cg (FACEBOOK)
- They show wayy too much in trailers nowadays (FACEBOOK)
- They need to stop slipping in more scenes from the movie. That's how
they ruined it for me in the first one. Everything I saw in the
commercials was basically like watching the movie. (FACEBOOK)
- Looks like a video game. I am getting an incredibly campy vibe. (JOBLO)
- The amount of **** going on in this film is laughable. (SLASH FILM)
- Did they really just show that? wtf man. (NEWSARAMA)
- i actually got butterflies in my gut when i saw gwen falling and
spiderman catching herwhy bother showing such an important part? i dont
think she will die now because they alluded to it. they gave into the fans
imo. they should not have done this. (SCREEN RANT)
On 1/30/14 9:14 PM, ":
Lots of debate, lots of volume
Really great
Elias will provide details shortly
Sent from a device that cannot spell
On Jan 30, 2014, at 9:05 PM, "
wrote:
anything?