Some people say WB is intimidated by
Endgame so they are waiting for it to release before dropping the
IT trailer. Anyway, it would surprise me if they won't put it online this month.
Chapter One had its first footage shown at SXSW on March 11th, and the teaser dropped on March 29th (about 5 months before the release date), but production for
Chapter One ended in mid-September, while they finished shooting
Chapter Two at the end of October, and
Chapter Two probably has a bigger budget and a more complex post-production schedule, so I get why the first footage was shown at Cinemacon almost a month later. It would explain a month delay for this teaser, but not much longer, or it would be a little bit
too close to release date.
Oh well, they know what they're doing. After all,
Chapter One was a monster hit, and Warner initially didn't seem to put that much faith in it. Speaking of Marvel, yeah,
Infinity War grossed 2 billion dollars, and it had a ~400 million dollar budget;
Chapter One made "only" 700 million dollars, but had a 35 million budget. So
Infinity War made 5 times its budget, while the first
IT made like 20 times its budget, and this makes
Chapter Two a potentially big hit.
So yeah, Marvel is quite intimidating, but I don't think WB is
that afraid of
Endgame. Or at least, not scared enough to hold marketing campaign for
IT2 until the release date is less than 4 months away. It makes more sense that they let the
Joker trailer breathe for a while, before using their second clown card in a row
PS:
To be exact, the teaser for
Chapter One dropped
5 months and 10 days before the movie was released. Today (April 5th) we are
5 months and 1 day away from the release of
Chapter Two.
Considering the fact that the first footage was shown less than a month later compared to
Chapter One, it's not that big of a delay if the teaser pops up this month.
Anyway, if
Endgame scares WB, they would be scared of every other big Disney release coming in the following months:
Aladdin (may),
Toy Story 4 (June),
Lion King (July)… they would never release this trailer
