But the real platinum lining here is all that Cars-branded merchandise which parents are going to buy for their kids. Disney has put 300 or so products on the market -- Cars Kleenex, anyone? -- and Wall Street expects those licensed retail sales to total $10 billion making it the biggest movie merchandising ever. (Toy Story 3 made about $2.8 billion.) It's a supremely cynical move -- lousy movie, great crap -- that includes a videogame releasing Tuesday, ice and stage shows, and a 12-acre Cars Land expected to rejuvenate California Adventure next year. On the other hand, the Pixar brand may wind up hurt by its first bout of bad PR for a company whose first 11 feature-length animated films have earned $6.5 billion at the global box office and 29 Academy Awards. "Families (flyover or not) are deciding for themselves and disregarding reviews," an unconcerned Disney exec replies to me. "Critics not liking a movie doesn't seem like it will hurt the Pixar brand in my opinion. It will be their 12th #1 film in a row and will rank near the top for opening weekends. Should I send you a Larry the Cable Guy DVD?"