Among awards season hopefuls, Fox Searchlight’s “Jojo Rabbit” bowed with a strong $350,000 from five theaters in New York and Los Angeles, averaging $70,000 from each location. Written and directed by Taika Waititi (who also stars in the film as an absurdist imaginary Adolf Hitler), “Jojo Rabbit” is set during World War II and follows a young boy eager to join the Hitler Youth, who discovers his mother is hiding a Jewish girl in their attic. Critics have been mostly impressed with “Jojo Rabbit” (it holds a 77% on Rotten Tomatoes), while audiences have awarded it with an A CinemaScore.
“There are many reasons to be very optimistic about the future of ‘Jojo Rabbit,'” said Frank Rodriguez, Fox Searchlight’s president of domestic distribution. “Notably, the very good performance at the box office this weekend, the excellent CinemaScore of A, and the interest that we see from exhibitors and moviegoers who are eager to play and see the film in the coming weeks.”
“Jojo Rabbit,” based on the novel “Caging Skies,” will continue its paced rollout next weekend in eight new markets, including Denver, Austin, Phoenix, Washington DC, Boston, Chicago, San Francisco and Toronto. The studio is aiming for a nationwide release by Nov. 8. The cast includes Roman Griffin Davis, Thomasin McKenzie, Scarlett Johansson, Rebel Wilson and Sam Rockwell.