I saw the employee screening of this last thursday and I actually really enjoyed it. Roberts was alright, and was actually convincingly evil in a few scenes. I especially loved her performance as her reflections (I thought their whole interpretation of the mirror was really clever). and armie hammer was hilarious in this, this guy is going places. and I found Lily Collins very likable in this, charming even. and most of the things people were comlaining (the puns and the pop culture references) didn't even make it to the film. I don't know if they were cut out or just added into the trailer by whoever ran the marketing, in any case whoever did run the marketing should be fired, he did a dreadful job advertising this movie. I found the movie surpringly clever, i actually really liked the script. reminded me of the princess bride in several instances.