The Amazing Spider-Man 2 The Amazing Spider-Man 2 Box Office Prediction Thread - Part 5

[Bullseye1]

Actually Man of Steel was profitable for Warner Bros. before the movie even came out due to advertising and merchandising deals.

ASM also had commercial deals in advertising.

 

[Bullseye1]

Sony will be satisfied that they have made money and that they have kept control of the character.

I have read elsewhere that there maybe some deal done with Marvel to co-produce the third movie. Anyone else read these rumours?

 

[chaseter]

So Sony is happy but now they want a co-production? Makes no sense....

 

[Bullseye1]

So Sony is happy but now they want a co-production? Makes no sense....

Well Paramount and Universal were happy. What's the issue? Studios split the risk all the time.

 

[Erzengel]

Forgive my ignorance but why is China so important for B.O. totals or any other country for that matter, cultures are vastly different which is why foreign films always get limited releases in the U.S. even if they were successes in their own country?

Let's say as an example the next Adam Sandler film becomes a huge hit (perish the thought) in the U.S. but tanks terribly in other countries, it's obvious because the international market know a turd when they see one.

But still U.S. movie producers insist on making more Adam Sandler movies.

Right now China makes up for almost 20% of the foreign box office for Spider-Man which is the highest out of all the countries.

 

[chaseter]

Well Paramount and Universal were happy. What's the issue? Studios split the risk all the time.

How could Sony be happy with the profit on ASM2 but then want to share the profit of ASM3 with Marvel?

I didn't say other studios don't do it, but that means Sony isn't happy if they want to split the risks.

 

[hippie_hunter]

ASM also had commercial deals in advertising.

Not to the extent that Man of Steel such as Pete Ross being the manager of an IHOP, Lois Lane using a Nikon, Clark drinking a Budweiser, everyone having Nokia phones, or Superman crashing into a Sears and 7-Eleven. The biggest product placements in the Amazing Spider-Man series are how everyone uses Sony products (which Sony isn't making money off of) and Peter Parker using Bing. Most of the advertising deals with the Amazing Spider-Man 2 were just typical blockbuster promotions such as appearing on food packaging, sodas, fast food, etc. with the only one going out of the way was the US Postal Service using the series to promote their services. Also Sony had to promote X-Men: Days of Future Past for free while Warner Bros. made $170 million off of 100 companies having promotional/advertising deals.

Licensing for Man of Steel merchandise was also extremely successful for Warner Bros. Sony on the other hand, gets nothing from the merchandising of their own movie.

Sony will be satisfied that they have made money and that they have kept control of the character.

I have read elsewhere that there maybe some deal done with Marvel to co-produce the third movie. Anyone else read these rumours?

That was Rob Liefeld speculating over how Marvel is putting less emphasis on the Fantastic Four and X-Men over properties that are in full control of Marvel Entertainment and how Amazing Spider-Man 2 kinda underperformed. He points to how Days of Future Past had no toy line while the Amazing Spider-Man 2 did as his evidence.

 

[Bullseye1]

How could Sony be happy with the profit on ASM2 but then want to share the profit of ASM3 with Marvel?

I didn't say other studios don't do it, but that means Sony isn't happy if they want to split the risks.

I said I read that it maybe a possibility. It may not happen. But it would open up the possibility of cross overs.

 

[Spiderine]

Well Paramount and Universal were happy. What's the issue? Studios split the risk all the time.

Those distribution deals were made before Disney stepped in. Disney couldn't wait to buy them back from Paramount which they did. Universal still owns the distribution rights to Hulk but Disney hasn't made another Hulk film so that's irrelevant.

Disney wants to distribute their own films for their characters. They dont have to share anything with Sony unless they intend to buy them later. Disney is likely to wait and see what Sony does because they may have little leverage.

 

[Spider-knight]

If Sony screws up sinister six and TASM 3 they're ****ed. Like I stated before:

Director's cut

Creative freedom

 

[CyclopsWasRight]

Sony will be satisfied that they have made money and that they have kept control of the character.

I have read elsewhere that there maybe some deal done with Marvel to co-produce the third movie. Anyone else read these rumours?

Not a rumour just a Comic Artists opinion

Disney wants to distribute their own films for their characters. They dont have to share anything with Sony unless they intend to buy them later.

Greedy sods

 

[hippie_hunter]

Well Paramount and Universal were happy. What's the issue? Studios split the risk all the time.

The Marvel Studios films were never co-productions between Marvel and Paramount or Universal. They were independent productions with Paramount distributing those films and Universal distributing the Hulk films. It's a deal similar to how 20th Century Fox distributes the DreamWorks Animation films or how Disney distributes Dreamworks SKG's films through their Touchstone Films banner. Marvel Studios made the whole thing and the studios got 8% of the cut as a distribution/promotion fee. There was no splitting the risk, Marvel took on all of the risk.

Then the Walt Disney Company bought Marvel Entertainment while Marvel Studios' was still in a six picture deal with Paramount. While Paramount distributed Thor and Captain America: The First Avenger, it was the Walt Disney Company that was getting almost all of the money, no risk was being split. Then Disney decided to terminate the deal early by taking up the distribution and promotional rights for the Avengers and Iron Man 3 in return for Paramount continuing getting 8% of the cut for those films and the Paramount logo showing up on them as well. Then Disney bought out the distribution rights to Iron Man, Iron Man 2, Thor, and Captain America: the First Avenger on home video as well since they already owned those films, Paramount just simply distributed them.

Typically studios don't split the risk on films. They go to smaller partners like Legendary Pictures, Dune Entertainment, New Regency, and Village Roadshow to help them. The only time they split the risk is when the rights are in a rather convoluted state like Watchmen or Friday the 13th between Warner Bros. and Paramount. Or when a studio like Warner Bros. really wants to continue their relationship with a particular director such as Christopher Nolan and Paramount's Interstellar film.

 

[Wildcard]

People claim over saturation or superhero fatigue yet IM3 passed $1 billion last year and Avengers and TDKR both passed $1 billion in 2012. Next year Avengers 2 will do it again. This year we are seeing Cap 2 doubling Cap 1 and DoFP doubling First Class. Spidey is down, not everyone else.

Yeah, I don't think people are tired of superhero movies. People generally don't get tired of something unless it's the same thing being offered each time. With all of those movies named, the thing about them is that they're good. TASM 2 isn't, so it shows in their numbers.

I'd actually say the superhero genre is stronger than its ever been & will continue to see success. Movies like TASM 2 just prove that if you have nothing to offer audiences won't bother showing up & wasting the money.

 

[lukebrodyg]

Yeah, I don't think people are tired of superhero movies. People generally don't get tired of something unless it's the same thing being offered each time. With all of those movies named, the thing about them is that they're good. TASM 2 isn't, so it shows in their numbers.

I'd actually say the superhero genre is stronger than its ever been & will continue to see success. Movies like TASM 2 just prove that if you have nothing to offer audiences won't bother showing up & wasting the money.

I agree. I recall reading an article at least 7 years ago talking about the inevitable bursting of the proverbial superhero movie "bubble". It's yet to happen.

It's because these films are quality films (for the most part). Movies are entertainment and when you throw in nostalgic resonation, CBMs continue to make money and give studios a reason to continue to produce them. I'm very glad about that.

ASM2 was just a poorly conceived film that was over marketed. I think movie goers are more sophisticated with things nowadays and are more receptive to bad scripts and inevitably bad films more than ever. That said, clearly ASM2 wasn't a bad film for the most part but it WAS over marketed and promised something that didn't quite deliver. The box office returns are reflecting that fact.

 

[Angryfantasyfan]

Yeah, I don't think people are tired of superhero movies. People generally don't get tired of something unless it's the same thing being offered each time. With all of those movies named, the thing about them is that they're good. TASM 2 isn't, so it shows in their numbers.

I'd actually say the superhero genre is stronger than its ever been & will continue to see success. Movies like TASM 2 just prove that if you have nothing to offer audiences won't bother showing up & wasting the money.

Agree completely. I think what we are seeing is the end of the superhero movie craze. The genre is maturing, not dying. It's possible superhero movies will remain a dominant genre for decades, like mob movies and westerns. Even when the next big thing arrives on the scene, quality cbms could continue to do well.

 

[bapi]

According to Deadline, Man of Steel finished with profit around 50M. However it has around 290M from North America and ASM2 only 200. Budgets should be similar but ASM2 will definitely make less money from DVD / blu-ray etc.
So I'm quite sure Sony is unhappy with this result. 710M WW but only 30% from North America, no merchandising and budget around 440M.

 

[JOE]

They went all out with TASM 2 thinking it'd make 1B or close to. Look for TASM 3 to be a lot more conservative.

 

[Eddie]

Agree completely. I think what we are seeing is the end of the superhero movie craze. The genre is maturing, not dying. It's possible superhero movies will remain a dominant genre for decades, like mob movies and westerns. Even when the next big thing arrives on the scene, quality cbms could continue to do well.

A Captain America movie just made crazy money and X-Men just saw it's highest grossing release. We are not seeing the end of the superhero movie craze.

 

[Angryfantasyfan]

A Captain America movie just made crazy money and X-Men just saw it's highest grossing release. We are not seeing the end of the superhero movie craze.

Both of them were good movies. People didn't flock to TWS and DoFP because of the novelty of comic book characters on the big screen. As Sony is finding out, the audience is becoming more discerning.

 

[Pfeiffer-Pfan]

I'm really curious to see if Andrew Garfield will stick around beyond the third movie.

Certainly, with the way the box office is looking, he won't have the clout to demand more money the way Tobey did and yet Sony can't really afford to replace him so soon either.

 

[Wildcard]

I agree. I recall reading an article at least 7 years ago talking about the inevitable bursting of the proverbial superhero movie "bubble". It's yet to happen.

It's because these films are quality films (for the most part). Movies are entertainment and when you throw in nostalgic resonation, CBMs continue to make money and give studios a reason to continue to produce them. I'm very glad about that.

ASM2 was just a poorly conceived film that was over marketed. I think movie goers are more sophisticated with things nowadays and are more receptive to bad scripts and inevitably bad films more than ever. That said, clearly ASM2 wasn't a bad film for the most part but it WAS over marketed and promised something that didn't quite deliver. The box office returns are reflecting that fact.

Indeed. I think that with comic book movies if you're offering new stories, new thrills, new characters, etc. audiences get excited...especially if it's executed correctly. But TASM 2 used a lot of the same characters as the first franchise & even when they didn't in TASM with the Lizard his plot felt similar to what came before in the original franchise.

The Marvel Cinematic Universe & X-Men are thriving because those companies want to allow filmmakers the opportunity to tell new stories. Sony isn't trying to do that. They're stuck in the same cycle & it's killing off Spidey's popularity at the box office.

I find it interesting that all three of the films with Tobey Maguire made over $300 million in the United States alone but TASM films haven't been able to make that number.

That right there says everything.

 

[Mysteryman]

I'm really curious to see if Andrew Garfield will stick around beyond the third movie.

Certainly, with the way the box office is looking, he won't have the clout to demand more money the way Tobey did and yet Sony can't really afford to replace him so soon either.[/QUOTE
he has pretty said that the next one is probably his last .

 

[Erzengel]

Spider-Man has the Sinister Six, Venom, maybe even Kraven, Morbius? It has villains that can work but look at Batman, instead of rehashing an origin story after Nolan they are making him an established hero already in the Superman vs. Batman sequel.

Another thing is going to the well with another love interest in peril again.

I'm not tired after almost 9 movies of Avengers, a full season of Shield, various Marvel One-Shots because it's variety.

But I think Spidey is handcuffed, contracts have been signed and story lines established.

 

[Spider-knight]

Even though the sinister six movie is confirmed I don't think it'll have a chance even making it into theaters knowing avi and sony's habit of interfering with the creative teams. The sinister sic looks to be their last chance and if they screwed this up theyre ****ed and if they're screwed chances are there won't be any more spinoffs nor even a sequel. Marvel and fox seems to know what they're doing by letting guys like Bryan singer and Joss whedon handle their own **** while Sony is just so stupid enough to ruin the franchise and even their business's. I know companies are always like this but don't they even know what's at stake here? I can't believe they were even this optimistic spoiling everything in the trailers, cutting parts of the movie, and even replacing them with a few scenes that don't match well even cutting out some really important lines from the movie. And now TASM 2 still isn't making enough money as they
Hoped.

Best way for Sony to save themselves is to give us a directors cut and let creators do their own thing

 

[Spider-knight]

Spider-Man has the Sinister Six, Venom, maybe even Kraven, Morbius? It has villains that can work but look at Batman, instead of rehashing an origin story after Nolan they are making him an established hero already in the Superman vs. Batman sequel.

Another thing is going to the well with another love interest in peril again.

I'm not tired after almost 9 movies of Avengers, a full season of Shield, various Marvel One-Shots because it's variety.

But I think Spidey is handcuffed, contracts have been signed and story lines established.

Batman/superman is likely to suck with Jessie eisenberg as led Luther, not establishing enough of the man of steel universe, and for some reason bringing the entire justice league into the big screen without even establishing them.

As for spidey, I don't think his story will ever continue if Sony keeps interfering with the creative team and like I said I believe the sinister six is their last chance