Spin it anyway you want, essentially the same amount of people came out to see Spidey as Cap. Also with regards to profits, the way some people go on you'd think Cap 2 was made for free.
So THAT makes TASM2 a success ?
Failing, with your 5th outing, to match the audience of the 2nd film in the franchise of a former B-List character made for 85M less is what you personally think Sony should be happy with in spite of the financial and criticial downward spirale in which this franchise is trapped ?
I'm really sorry to have to point this out again but a sequel grossing 710M+ coming from a 370M film is not the same thing as a 705M+ sequel coming from a 757M film. If you fail to see that those show completely different business perspectives, then keep on spinning but you're only convincing yourself here.
The fact is Sony spent around 450M+ to produce and promote TASM2 and they are not going to break even in theaters. Period. And you don't spend this kind of money only hoping to make a meager profit out of tax breaks and product placements and God know's what else. You don't expect to get any less than what you got from your previous/less expensive outing in the franchise, especially (and I'm forseeing SM/SM2 comparisions AGAIN) when it's a matter of breaking even or not. When you are in the financial situation of Sony Pictures Entertainment you want the money and you want it now, not next year when the New York film office will issue your long awaited tax-break.
It doesn't mean they won't keep on making more Spider-Man films, essentially because they HAVE to (even though I think is it's going to be a serious question after TASM3 if the movie fails to reverse that downward trend, and I think, without a doubt, that it will fail just to be clear) it just means that we are going to see more and more studio interferences predictably leading to another, shallow, unbalanced, noisy, overproduced mess of a movie that is going to be panned by critics and audiences alike. The only question that really matters now is how long the franchise can sustain a series of extremely expensive films with bad/mixed reception and dissapointing financial returns without hitting the point of no-return ?