wobbly
Occasional Scribbler
- Joined
- Dec 6, 2002
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Why so early?
They might be going for an early premiere to allow for good WOM to spread further before actual release, build up the hype still further, etc. I don't know how normal this is mind you so I'm guessing, but I'd think that suggests they are very confident in the film.
What I have seen is premieres shortly before release, with attending critics embargoed and so on, is when the studio is somewhat concerned with their product.