Homecoming The Box Office Thread

[Venom'sDad]

https://www.forbes.com/sites/robcai...marvel-and-for-superhero-movies/#466efc971672

 

[iEquinox]

Here's an article from the same website from someone who actually has a clue about how box office works.

Spider-Man: Homecoming took an expected 73% tumble on its second Friday. The Sony comic book reboot earned $13.6 million to bring its eight-day total to $177m in North America. We can expect the $175m Tom Holland/Michael Keaton/Zendaya action comedy to cross the $200m mark today or tomorrow, with a $48m second weekend (-59%) and a $211m ten-day cume. Amusingly enough, that’s almost identical to the $46m second weekend for Spider-Man 2 (from a $180m six-day debut) and the $46m third weekend of the first Spider-Man way back in 2002.

That 73% Friday drop is just over/under the likes of The Amazing Spider-Man 2, Captain America: Civil War or X-Men: Apocalypse. The weekend drop is normal for a film like this, even one with strong reviews and decent buzz. So, Spider-Man: Homecoming is in an odd position of being darn successful (it’ll be the third or fourth-biggest domestic earner of the summer, pending Despicable Me 3) without really catching fire beyond the boffo opening weekend. Is that bad? No, because again the film is well-liked so it stands to reason that the next one will play well too.

https://www.forbes.com/sites/scottm...nges-73-the-big-sick-catches-on/#71b692fe5636

 

[gerrym51]

i suspect what this is really about is spider man afficiandos who can't believe that it will earn less than GOTG2 and WW.

 

[Venom'sDad]

i suspect what this is really about is spider man afficiandos who can't believe that it will earn less than GOTG2 and WW.

I suspect the drop has a lot to do with PotA.

 

[NotSoLongAgo]

Lower budget + successful brand name rebuilding + marvel's bank on merch = success

 

[RVIDES]

What were sony's expectations for this movie? how long before they yank spider-man from the MCU and recast and announce Zac Efron as Peter Parker in the eagerly anticipated "Venom" spinoff.

Sorry Feige, Avi Arad wins.

 

[gerrym51]

What were sony's expectations for this movie? how long before they yank spider-man from the MCU and recast and announce Zac Efron as Peter Parker in the eagerly anticipated "Venom" spinoff.

Sorry Feige, Avi Arad wins.

I see no reason to change spider man again. 325 million and 800 million worldwide will still be an excellent number. Changing 4 spider man in 15 years would be nuts>

 

[RVIDES]

I see no reason to change spider man again. 325 million and 800 million worldwide will still be an excellent number. Changing 4 spider man in 15 years would be nuts>

See that makes sense, but this is sony we are talking about, the company who were considering giving aunt may a spinoff film which to be honest i wouldn't mind seeing now, expect anything.

 

[Spider-Ock]

See that makes sense, but this is sony we are talking about, the company who were considering giving aunt may a spinoff film which to be honest i wouldn't mind seeing now, expect anything.

They are under contract until Homecoming 2 so they can't mess around until then. Homecoming 2 is bound to have a good box-office (albeit likely still frontloaded), run. If they can give it an event film status like CW or something, then I can see it going for TDK numbers.

That matters because the two Spidey films will show growth from film to film, unlike the other ones which largely showed a decline BO wise.

Couple that with the goodwill Spidey will get from IW and Avengers 4 (I still think the Russos have a much better handle on the character than Watts and the 6 credited screenwriters do) and this franchise is not likely to go away anytime soon.

 

[Frodo]

I never thought the film was gonna make BvS type numbers given the bad reputation of the last 3 films, and the series being rebooted twice. I was surprised when it opened with more than 100 million.

Marvel and Sony aren't gonna recast Holland and chuck the new series despite what some fanboys may wish for. Marvel and Sony are both moving forward with Spiderman team ups , sequels , and spin offs like it or not.

This is Spiderman on film for now whether fanboys can accept it or not.

 

[spider-neil]

Think Sony are being stupid not setting Venom in the MCU. They could have set up Venom and then the Spider-Man v Venom match up could be an event movie.
Sony don't know what they're doing, that's why they had to go crawling back to Marvel to revive a character that pretty much sells himself.

 

[spider-neil]

Also, SMH has a lot of rewatch value so I would be very surprised if it doesn't do well on home video. So SMH 2 is going to get the boost of home video and IW for the next sequel.

 

[Shikamaru]

I'm guessing that drop is mostly due to Apes, but I still noticed a trend when it comes to major superhero reboots: the first one doesn't do as well financially, and the second determines if the decision to reboot was good in the first place.

The obvious go-to is Begins. Batman Begins wasn't a BO knockout, but its WOM led us to TDK. It wasn't until TDK when everyone and their grandma got the memo that franchise was back on track.

Same is true of Casino Royale and the pseudo-reboot that's First Class. First Class was a sleeper hit, later DOFP restored the franchise. Casino Royale revived Bond but there was still the question of whether or not he was dated, till Skyfall came out (technically the third film, but Quantum's forgettable).

Incidentally, the pattern also applied to TASM. Critically it wasn't the success the others were, but financially it was similarly low-key. It wasn't until the ASM2 when the full results of the reboot came in...and this time they were the polar opposite of the other ones mentioned.

So maybe I'm just being optimistic, but I'm hoping the drop just means this one's following the similar patterns. In which case, it would mean its success won't be fully clear till the sequel.

 

[First Avenger]

Holland got the biggest applause at D23. I don't get this.

 

[StormC]

Let's see what the final totals are for the weekend before we submit fully to doom and gloom.

 

[Kev4000]

And maybe we reach a Point where too many Comic movies are around there and steal thereself the Money. Some People dont want to go to the Cinemax every two weeks.

 

[Ozbridge]

17.5M Saturday from Asgard.

So Sunday will be estimated at 14M (20% drop). Second weekend is 13.6 + 17.5 + 14 = 45.1M. Total 208.2M and 61% drop.

 

[First Avenger]

17.5M Saturday from Asgard.

So Sunday will be estimated at 14M (20% drop). Second weekend is 13.6 + 17.5 + 14 = 45.1M. Total 208.2M and 61% drop.

Yikes

 

[zipzip]

I mean it's 2nd weekend was against apes a 60% drop was expected this didn't have the luxury of King Arthur or The Mummy it's 2nd weekend

 

[ironwez20]

Why is everyone freaking out? This movie is not a success?

 

[zipzip]

Why is everyone freaking out? This movie is not a success?

It is people just want Spider-Man to make 400mill Dom & that ain't happening right now lol

 

[Juan1193]

RTH at BOT says spidey did 19 million saturday. Now looks like at least a 48 million week end to me.

It actually came in lower with 17.5 million. Seems Saturday had very muted increases all around. Spidey will probably end up with a 45 million 2nd weekend (61.5% drop).

For comparison sake the other MCU films released in July dropped 60.7% (Captain America:TFA) and 56.5% (Ant-Man) respectively. Looking over at DC The Dark Knight fell 52.5% and The Dark Knight Rises fell 61.4%. The latters big drop was due to the Chicago shooting that scared a lot movie goers away as it rebounded with weekend 3. Anyway I think weekend 3 will tell us more about the kind of legs SMH will have.

 

[FunkMiller]

Let's see what the final totals are for the weekend before we submit fully to doom and gloom.

Speaking as someone quite neutral in this, I'm not seeing this movie as any kind of failure. In fact, I think it's done very well considering how over-saturated the audience has been with Spider-man movies in recent years. It's a fabulous film, but it doesn't offer anything all that new or different for the general audience, so a drop off like this is quite understandable. Doesn't diminish how good the movie is, just speaks to the slight apathy that might have set in with two reboots in a decade.

 

[ImSGirl95]

Come on, guys. Let's be realistic, the movie is a huge flop!

 

[Murdock103]

I always felt that it was far more important for Homecoming and Wonder Woman to be well received movies rather than making a killing at the box office.

Now Wonder Woman doing both is amazing, but if I'd have the choice, I would taken it's great reception of it meant only making 400 million.
Same with Spidey.

When you're building a cinematic brand/universe, gaining audience trust and appreciation trumps making loads of money. Because f you do he first one, the second one happens naturally.

Or you can have a Suicide Squad situation......hurray???