I fully acknowledge that this film could end up being garbage but what we've seen so far in relation to this movie just legitimately impresses me more. I have a lot of attachment to both the Star Wars and Transformers brands, and this really seems to be trying something new, while TLJ just seems like the same old type of stuff to me. For instance, that retro Polaroid-style photo I posted above of Steinfeld's character is nothing too groundbreaking, but I've never seen anything quite like that before come out of this franchise, at least in terms of marketing (especially since the TF movie series is usually so focused on being modern and hip). Even if it's terrible, this movie looks like it's at least going to provide a unique and distinct experience.
I'm not sure if the second part of this comment was aimed at me or just in general, but I don't like the existing TF movies or think they are good films, I even give the 2007 film less of a pass than most people do. I appreciate some aspects of what Bay has brought to the table, but I don't find them watchable or enjoyable.