While I wanted to get the regular version, I'm more inclined in getting the Target version because of the digibook and how they cleverly showcased the three in their own way. On the other hand, there is still the steelbook version, which the go to is the Batman one because that looks great compared to the Superman one, which is why I see more people getting that. Nothing wrong with the Superman one, its just that it didn't look right in what they did.
Personally, and I think everyone would agree, it would've been easy if and I would've just a blu-ray with just the logo on the cover, that's it. And maybe it was a steelbook, and maybe it had the digibook inside, but the logo would've been it for me.