It's been a while since I posted in this thread. There's been little news of Tom Rothman micro-managing Fox's more recent
films with blockbuster potential. However, the past 3 years have proven that Rothman's influence was detrimental to the future of Fox's franchise movies.
2008 was
20th century Fox's worst year financially in a decade. Only three of their films cracked the 100million domestic barrier that year.
2009 was a decent year for Fox due to the releases of Avatar and
Alvin and the Chipmunks last december. However, without those films 2009 would have been a mediocre box office year for Fox.
2010 has been a overall embarrassment financially for 20th century Fox. Avatar continued to make
money past december and during the first quarter of 2010 but, it was still a december of 2009 release. In 2010 Fox has yet to release a film that grossed over 100million domestically. Most of their films have underperformed or flopped domestically.
http://boxofficemojo.com/yearly/chart/?yr=2010&p=.htm
20th Century Fox's most successful film for the year is Date Night which made a decent gross but, nothing spectacular. That film probably wasn't meant to initiate the beginning of a Date Night franchise.
4 of the 5 films Fox released to start or continue franchises were disappointments financially . Percy Jackson, The A-Team, and Wall street underperformed while Narnia is on pace to be an epic flop. Predators was a moderate success simply because of it's cheap budget.
Marmaduke may or may not have been viewed as a franchise film. After seeing the trailers I'm not surprised it underperformed.
I can't comment on the quality of any of these films because I haven't seen them. What I do know is Fox did a horrible job promoting most of these films because the The A-Team was the only one I was remotely interested in seeing.
In contrast to Fox other studios have made decent money in-spite of an overall shaky financial year for the movie industry.
Paramount/Dreamworks had 7 films break the 100million domestic barrier.
Disney had 3 films break this barrier. 2 of the films were the highest grossing films of the year.
Sony and Warner Brothers both had 4 films that broke the 100million domestic barrier.
The always struggling Universal Studios even had two movies that broke the 100million domestic barrier. Robin Hood was a flop but, Despicable Me was a huge success.
Gulliver's Travels maybe Fox's last hope at breaking the 100million domestic barrier in 2010.
Finally, X-Men first class better be nothing short of phenomenal next summer or the franchise could die and all X-Men spin off series could be put on hold. That would leave Fox with very few franchises with blockbuster potential. The Fantastic Four and Daredevil reboots have not gotten underway yet, and the planet of the Apes reboot is a big risk. Unless James Cameron plans to release an Avatar sequel every year Fox could continue to struggle financially against the other studios.