Plus, Mark Millar made a big stink about it in ULTIMATES, and Bendis is of the mind, having co-founded Ultimate, to imitate stuff there. But, yeah, they've probably had a thing before Ultimates. They were Avengers for ages. Stark's a womanizer who hit on Wasp the SECOND she and Pym split. He'd probably ask, "So, I betcha I was better than that blind man, wasn't I?"
Stingray's another character who should be cooler than he is. He has a decent design and he's fought Namor and lived. And his brother-in-law is the nasty Tiger Shark. He's interesting!
So that is where they came from when she hunted down Puppet Master. Hmm. So she gets to pick her own teammates for her own book?
Anyway, I am looking at Joe Casey's listings on wikipedia, and for every hit he has at least one dud and one "meh" work. TLD has a 1:3 chance of being good, 2:3 chance of being mediocre or good, 1:3 chance of sucking or underwhelming.