Well that's public perception for you, which is more or less what I was speaking to anyway. It's not just fans, it's the boxing media who's helped build this momentum too. IMO, I don't think GGG would be able to handle Ward no matter the weight or circumstance, but that's just personal opinion and remains to be seen. The fact though, is that while Kovalev might be the most meaningful fight, he'll likely never be the "name" that GGG is becoming. And if Ward wants to resurrect his career and monetize it to the max, he's going to need some more names & quickly.
He has the flexibility to fight both Kovalev & GGG and I don't see why that shouldn't happen eventually. If people can prognosticate about Floyd, of all people, trying to fight GGG than I don't see the issue with it being the other way around in this case. OR...GGG's camp can stop mentioning Ward altogether and everything will be right with the world...
Or it just shows that both divisions are rather weak. Said it before, I'll say it again, Ward for all intents and purposes is the new age Bernard Hopkins in regards to style. His fights can be ugly or masterful, the difference Hopkins benefited from was quality opponents to offset himself and create intrigue every step of the way through his career. Ward doesn't have that luxury, so GGG being the closest in terms of name recognition if nothing else, automatically sets this up as a must-happen match.