Days of Future Past The Official X-Men: First Class Box Office Discussion Thread! - Part 1

[JP]

The promos for First Class here in the states were limited to TV-Spots and pretty much only tv spots. I'm not sure how much Fox spent on promo, but I can't imagine it was all that much.

 

[thejon93]

I'm surprised not more folks are talking about the turnout for Green Lantern. They must have spent much more for marketing cuz I saw their promos for weeks on end.

It's not just box office but having to count how much they had to promote.

I saw pretty next to nil promos for FC.

I laugh at 'Green Lantern's box-office returns because I don't want to see a sequel (especially due to that lame post-credits scene). 'First Class', however, is doing really good in my eyes. This movie will definitely hit 300-350 million dollars worldwide and there will be a sequel because Fox was expecting original 'X-Men' returns from it so that a sequel could do more. People who are talking negatively about 'First Class's box-office returns need to wake up and realize that it isn't the colossal failure that was 'Green Lantern'.

 

[gambit78]

And nonmonetary bonuses: I know it all boils down to money, but DAMMIT, FC made me fall for Fassbender and I tracked back and saw his past work and now looking forward to his future career. And how I was so curious about McAvoy's work in Wanted that I saw it only cuz of FC (I'd seen his other work already). I never have any inkling to buy DVDs of films but when FC 's DVD comes out, I'm definitely buying it.

 

[By your Command]

FOX knows the movie is doing OK, not doing a sequel would just be bad business, "Green Lantern" just proved that a well-know franchise is better than risking things with new superheroes, "Green Lantern" had an amazing director, a bona-fide star, lots of promotion money, better production schedule, IMAX and 3D screenings, and it still underperformed. FOX should announce at least plans for a sequel, if not for the fans, at least just to piss off Warner.

 

[SuperSoldier985]

Looks like it'll hit $300m WW after all...

 

[By your Command]

Looks like it'll hit $300m WW after all...

Hopefully soon, I just can't stand seeing "The Hangover II" besting First Class in the Box Office, it's just not right.

 

[Sweet Xstacy]

http://boxofficemojo.com/movies/?id=xmenfirstclass.htm

282m world wide.

This includes the weekend estimates so this could go up or down a bit.

It's only 18m from 300m world wide.

It should be able to squeeze that out and end up at about 305-310m.

 

[danoyse]

The promos for First Class here in the states were limited to TV-Spots and pretty much only tv spots. I'm not sure how much Fox spent on promo, but I can't imagine it was all that much.

This was the only ad I saw for First Class in NYC:

 

[JP]

This was the only ad I saw for First Class I saw in NYC:

And I kid you not, it was up for about a week or 2.

NYC was covered head to toe in ads for X3 and Wolverine, much like it's currently covered in GL posters.

 

[Sweet Xstacy]

Fox took the cheap way out on marketing. All they did was release a bunch of rearranged trailers, rearranged photoshopped posters, no artwork, no giveaways, no Hollywood premiere. They started tv spots like exactly 4 weeks before opening. It seems their marketing schedule was as tight as their production schedule.

 

[JP]

In hindsight, perhaps it was a smart move. The less money spent, the more money earned?

 

[Sweet Xstacy]

In hindsight, perhaps it was a smart move. The less money spent, the more money earned?

I have to agree that it was a smart move, especially if they plan on justifying money for a sequel. Half of the tv spots were on the Fox channel.

 

[danoyse]

And I kid you not, it was up for about a week or 2.

NYC was covered head to toe in ads for X3 and Wolverine, much like it's currently covered in GL posters.

And yet, I talked to someone on Thursday who still had no idea Green Lantern opened this weekend.

I suspect those GL ads will be switching over to Harry Potter ads this week.

There was an X3 ad on the subway station on 44th Street for months. I think it was still up there when the DVD came out.

 

[SuperT]

I would have rather they spent less on the marketing and focused on just making a good movie then going all out on the marketing and having the movie flop like what we're seeing with Green Lantern.

If a movie is truly good, it can make up for the bad marketing.

 

[danoyse]

I agree. I was so utterly sick of seeing Green Lantern ads everywhere.

 

[Superhero 101]

320 million is still possible I hope

 

[JP]

Well, it'll be at 300 million by next weekend. Unless it just STOPS MAKING MONEY after next weekend eek I don't see how it won't reach that. . .

 

[Spider-Vader]

I think with the great WOM it's getting, FC will do fantastic on DVD/Blu-Ray & through rentals. Sort of like Batman Begins, it did okay in theaters but did great after it's theatrical run.

 

[craigdbfan]

Exactly.

 

[Quetzal]

Heres hoping ^

How much would you all estimate from DvD sales?

 

[Superhero 101]

Realistically speaking how much more can it make foreignly

 

[JP]

I don't see why it can't reach $200 million internationally. Especially since it's been out for only 3 weeks and it already in that vicinity.

 

[Sweet Xstacy]

Realistically speaking how much more can it make foreignly

I say another 20 max. 15 more realistic. It needs another 37m to reach 200m. I could be wrong but I don't think it will make that much. Here's hoping though.

 

[josh8]

I say another 20 max. 15 more realistic. It needs another 37m to reach 200m. I could be wrong but I don't think it will make that much. Here's hoping though.

If it were to decline every weekend by 50%, that's already an additional $20 million. I don't really know how they calculate weekend totals for foreign countries, but I'm pretty sure this doesn't include weekdays, so there's still a little bit to add there. I think it'll get really close as the weekend holds hopefully get a little bit better. Some foreign countries have large overall multipliers.

 

[X-Maniac]

I agree. I was so utterly sick of seeing Green Lantern ads everywhere.

There was a huge Green Lantern billboard here in my city...it was torn down before the film even opened, which i thought was a bad omen!