Despite the fact that there is technically one more comic book week of 2006, now seems about as good a time as any to judge Marvel in '06 for this sort of thing.
All of this is naturally heavilly subjective. It should be noted that I got a lot more Marvel books this year than last, despite my income not increasing. That has to say something.
Marvel 2006 was a GOOD year for:
YOUNG AVENGERS: They wrapped up their own 12 issue first volume in good fashion and then dove headfirst into Marvel's event with key appearences in the core CIVIL WAR book as well as tie-in's, as well as their own mini, YA/RUNAWAYS, written FAR better than expected by Zeb Wells with art by Stefano, and selling just as well as Heinberg's solo series was. Hopefully 2007 sees a continance of greatness to this, Marvel's first really successful superhero team of the 21st century (that isn't an X-Men, and the Runaways alas are not successful in sales nor are they as superhero-ish).
RUNAWAYS: An appearence in FREE COMIC BOOK DAY, an appearence in a CW mini that sells maybe three times as well as their core book, and BKV writing a helluva ride on that core book (which, while selling at the bottom of the Top 100 monthly, just released a sold-out hardcover). Plus, A-Lister Whedon is set to take over in 2007, giving the book the best chance to climb the sales charts and survive in ages (especially with Vaughan leaving in two issues).
NEW CHARACTERS: Besides the aforementioned teams, X-23, Scorpion II, Gravity, Arana, and whatever New X-Men who aren't dead all stuck around this year. True, Gravity bit it in BEYOND!, but with McDuffie alluding to more and promising to follow up in FF, his story is far from over. It does seem that Marvel is figuring out that it is far easier to cement in new characters with repeat appearences vs. solo-series that they underpromote.
B & C-LISTERS: Marvel has successfully relaunched MOON KNIGHT, IRON-FIST, GHOST RIDER many of their space characters in ANNIHILATION (Nova, Surfer, Drax), and even ANT-MAN. Plus, while CIVIL WAR has caused many A-Listers to be written appallingly, many B & C Listers have gotten a shot at glory, from Speedball to Hercules, with even Prodigy (a Slingers leftover) having a signature moment and the remaining New Warriors franchise having the best shot of all for a revival. Cry at what CW has done to Mr. Fantastic, Spider-Man, Cap, etc, but praise what it has done to countless characters below them, who if they didn't die, usually got some moment in the sun. Even HULK and CAPT. AMERICA are hotter than they were last year. And AGENTS OF ATLAS is kicking rear with 50's castoffs. Even DR. STRANGE has finally gotten a good book, if only for 5 issues, and ETERNALS has been a decent read.
SPACE HEROES: ANNIHILATION, despite Marvel's EIC claiming to "not get space heroes", is kicking it into high gear for all of Marvel's space characters. Revamping Drax, Thanos, making Nova into a man, even fleshing out Super-Skrull and Ronan beyond FF punching bags. It also propelled Annihilus from B-List FF annoyance to A-List cosmic powerhouse able to stand beside Thanos. Giffen & DiVito are creating a mini-event that makes old school fans go, "Civil What!?"
DEMOCRATS: CW brings all loyal and overzealous Dem's plenty of Right Wing, Money-Is-Evil, American Under Bush is Bad stuff to read about that matches the current political and media element. Like it or hate it (I am the latter), it makes the story VERY timely and "real" to a wide fanbase, which probably explains why Marvel has really dominated DC this year.
CYNICAL DARKNESS: People who enjoy comic books where characters die, characters backstab each other, where there are no real good or bad people, just people who exploit the situation, where there are no happy endings, and where misery leaks from every single page....and you know who you are...are happy as clams that "realism" rues the day right now.
NEW MARVEL MARRIAGES: Any couple Joe Q wants thrown together, whether it makes sense (Cage & Jones) or not (T'Challa & Ororo), it got full barrels this year.
EVENTS: CIVIL WAR is leagues better than HOM in every single way imaginable that despite the flaws, you can't ignore that. Annihilation also rocks arse.
616 MARVEL: It obviously got more focus this year from Earth to space, even if some of it may have bad results. But seriously, when was the last time the New Warriors, Atlantis, Inhumans, etc. were involved in major pushes? Usually Marvel just piggybacked the X-Men (like HOM basically did).
Marvel 2006 was a BAD year for:
A-LIST CHARACTERS: CIVIL WAR may have pulled up the B & C Listers and touched upon countless 616 folks, but it also has butchered longstanding A-List character relationships. From Iron Man almost making Dr. Doom look like Mr. Rogers (and siding with Maria Hill, who rarely is written as someone who isn't a merciless, fascist ***** who trusts villians far more than she does heroes), to Mr. Fantastic chucking 25 years of characterization to become a cold-hearted scientist incapable and unwilling to stand by his family, to Spider-Man abandoning EVERY SINGLE ASPECT OF WHAT MADE HIM RELATEABLE AND BECOMING MR. GENERIC SUPERHERO, to even Cap sometimes acting like the thug he is in Ultimate, the A-Listers have been thrown through the mud here. In order to "move ahead", Joe Q is reviving the hostility of the 60's between heroes, and that is kind of like a dog chasing one's tail.
VILLIANS: With cynical darkness meaning that only successful CEO's, politicians, or superheroes are evil, outright supervillians are the odd people out. DC's masses assembled in IC, whereas Marvel's villians all have either been converted into government stormtroopers/anti-heroes, killed off, or omitted and ignored. I can't think of one good supervillian scheme or so on outside of ANNIHILATION. Marvel thinks this stuff is outdated, and I guess the sales back them, but it's not. If you can't believe there are any real villians, then you can't believe in heroes, either. The most they could do was try to organize behind Hammerhead, and get jollyspanked by Iron Man and nameless SHIELD drones.
SPIDER-MAN: Mentioned above, Spidey has been involved in 3 crossover events this year, THE OTHER, PRELUDE, and CW. He's donned a suit of nanobot armor that looks so generic, it makes the animation designers of SPIDER-MAN UNLIMITED, circa 1999, look like F'ing geniuses. Joe Q has vowed to make it his life's mission to find some way of ruining Spidey's marriage without a death or divorce (funny how when over 50% of marriages realistically do end in divorce, Marvel's still seeing that as an ixnay compared to clones or death). Rather than pony up to Mr. Fanatastic to get suckered into the pro-SHRA side, Peter is thrown alongside Iron Man and spends half a year as his slave boy. He gets silly new powers that no one uses, not even the writers who invent them. He unmasks himself, a shark-jumping moment that is annoying to reverse. Add his placement on the Avengers, and 2006 has seen Spider-Man become a rather generic superhero who has ZERO connection to the common man nor ANY civilian supporting cast or life beyond the mask, which are the very elements that MADE Spider-Man, and WITHOUT that, he IS no different than a dozen DC capes. And he will begin 2007 shamelessly gimping up to the 3rd movie. Ghastly.
OLD MARVEL MARRIAGES: If you were a couple before Joe's EIC tenure, then he will do everything in his power to end your marriage or relationship, just for a cheap thrill. Oh, to be a fly on Joe Q's marriage counselor's walls, because I am convinced the man must have some serious demons to have such a vendetta against ANY AND ALL married characters before his watch. Joe vows daily to break up the Parkers. He's breaking up the Richards. Even Justice & Firestar split on his watch and they were only engaged.
ULTIMATE MARVEL: Every single core Ultimate book is worse now than it was in Dec. 2005. USM has went from hit-or-miss arcs and setting up Kitty Pryde/Peter to revisiting the Clone Saga and doing it one better in terms of suckitude. Kirkman's takeover from Vaughan on UXM has been spotty and worse at best, although after 9 months is improving. Carey's takeover from Millar's underrated run has produced an ambitious and pretty looking story that is a chore to read. And ULTIMATES 2 shipped 2 issues this year. GAL AK TUS stank and the only pleasant surprise has been ULTIMATE POWER, if only because expectations were terribly low. 2006 perhaps proved to fans who hate Ultimate on principle, which I don't, that the line can't sustain long term stuff or shifts in creators. Bendis is out of steam after under 100 issues and USM/UFF rise and fall depending on who writes them. The line is exposed as the silver bullet it WASN'T this year, as Marvel shamelessly didn't mind shoving their sales aside for CW, which at least boosts 616.
ULTIMATE SPIDER-MAN: Mentioned above, but worth saying again because the last few months of CLONE SAGA have provided me the worst comic book reading experiences since I started collecting again circa 2000-2001. It took a book that once got Spidey's fundamentals right and had it's own quirky charm into a conveluted, overblown, overrated piece of gorilla dung. I'd leave 'cept the next arc, Bagley's last, looks interesting in 2007. Bendis needs a co-writer, or he needs to leave, kicking and screaming if need be. At least Vaughan had the guts to leave RUNAWAYS before he ran his well completely dry and fell into *****. Bendis doesn't have that kind of brains or cajones on USM.
THE THING: His solo book canned, his relationship with Alicia ignored, and now he's in France.
EARTH-BASED X-MEN STORIES THAT HAVE ANY SOCIAL IMPORTANCE: All of the X-Books ignored DECIMATION, which basically reverted mutant status quo's back to Vietnam levels, and are all merrily in space more or less. Except for X-MEN, which has Bachelo art so no one cares (and is retredding THE NEO along with the most random X-team in human history; seriously, I'm surprised Eye-Scream isn't there). ASTONISHING has slowly plodded along and been mediocre all year to boot. ENDSONG was given a worse and utterly pointless sequal. The only X-Book that isn't stinking right now is X-MEN FIRST CLASS.
So I voted...Good-Above Average, but a bit begrudgingly. I can't ignore that 2006 beat out 2005 by far. I just an concerned with an EIC who needs to go one step forward, two back with almost everything.