KalMart
239-Bean Irish Chili
- Joined
- Dec 4, 2005
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There is loads of CMB flicks that had no good marketing campaigns that made a ton of money. Raimi's Spider-Man movies for starters.
Batman and Robin was gone and done 8 years ago. 2005 was in the height of the comic book movie craze. Batman Begins had no excuse not to make more money than it did. It didn't even have any stiff competition when it was released.
Few, if any 'CBM' franchises, though, had a recent dubious history like Batman did. I think part of the growing popularity of the genre was due to it being new characters/franchises (for movies) like Xmen and Spidey...not ones that pretty much everyone knew had already been done.
Also, it didn't seem like the marketing could really latch onto the louder, more colorful/bright aspects that they might in other action/adventure films...so BB was pretty much left to word=of-couth, where it really got its steam from. I don't think WB themselves were ready to deal with the concept of superhero movie as a sort of artsy gothic thriller, etc.
So in a lot of ways, the genre itself may not have been quite prepared to have this new approach to Batman...and CBNs altogether...really stand out. hence, a franchise name kinda' low in popularity was its initial calling card, and it really took seeing the movie to get what it was all about..