DACrowe
Avenger
- Joined
- Aug 24, 2000
- Messages
- 30,765
- Reaction score
- 625
- Points
- 78
For the devaluation of the franchise, I think the fact the X-Men movies are getting rebooted and that's been widely reported for well over a year (initially as "probably" but now officially) probably has hurt Dark Phoenix's box office prospects. But not nearly as much as the fact that the movie has bad buzz because of the reshoots and the trailers have promised a mostly very familiar movie.
When I heard they were making Dark Phoenix, and I guess before I knew Kinberg was directing, I thought that is crazy enough to just work. Go cosmic, go big, do everything Singer was afraid to do. And then... it was more of the same.
The Disney deal hurt, also in no small part because a lot of nerd media (not to be confused with traditional entertainment journalism) has their knives out, which is odd. Trades and critics are not in the "tank" for anyone, but fanboy sites are so beholden to the Disney line-up, and Apocalypse was so meh, any sign of weakness was an excuse to eviscerate this project.
However, Fox did show signs of weakness unrelated to Disney: hiring Kinberg, multiple delays, and marketing that only has started to look interesting about two months from release. I hate admitting it, but the X-franchise built this problem for themselves, and Disney might've just made it slightly worse with the Disney-Fox deal. Conversely though, the fact it's ending might be its biggest selling point in the trailer I'm sure we get right around Endgame's release.
I still think it has a shot of being pretty good (I also don't think it can be worse than other mediocre superhero movies that have strangely gotten a pass recently like Captain Marvel and Aquaman), but it is going to flop now and that is mostly on the choices they made with direction right after Apocalypse. It's more the shame though since the young cast is actually quite good.
When I heard they were making Dark Phoenix, and I guess before I knew Kinberg was directing, I thought that is crazy enough to just work. Go cosmic, go big, do everything Singer was afraid to do. And then... it was more of the same.
The Disney deal hurt, also in no small part because a lot of nerd media (not to be confused with traditional entertainment journalism) has their knives out, which is odd. Trades and critics are not in the "tank" for anyone, but fanboy sites are so beholden to the Disney line-up, and Apocalypse was so meh, any sign of weakness was an excuse to eviscerate this project.
However, Fox did show signs of weakness unrelated to Disney: hiring Kinberg, multiple delays, and marketing that only has started to look interesting about two months from release. I hate admitting it, but the X-franchise built this problem for themselves, and Disney might've just made it slightly worse with the Disney-Fox deal. Conversely though, the fact it's ending might be its biggest selling point in the trailer I'm sure we get right around Endgame's release.
I still think it has a shot of being pretty good (I also don't think it can be worse than other mediocre superhero movies that have strangely gotten a pass recently like Captain Marvel and Aquaman), but it is going to flop now and that is mostly on the choices they made with direction right after Apocalypse. It's more the shame though since the young cast is actually quite good.
